The Resource SocialCorp : social media goes corporate, Joel Postman

SocialCorp : social media goes corporate, Joel Postman

Label
SocialCorp : social media goes corporate
Title
SocialCorp
Title remainder
social media goes corporate
Statement of responsibility
Joel Postman
Creator
Subject
Language
eng
Summary
This book will help companies of all sizes develop & implement a strategy to become a SocialCorp, a company that has adopted social media intelligently & effectively, in a way that does not compromise the company's primary obligations as a corporation
Member of
Action
committed to retain for EAST
Cataloging source
UKM
http://library.link/vocab/creatorName
Postman, Joel
Illustrations
illustrations
Index
index present
LC call number
HD30.3
LC item number
.P665 2009
Literary form
non fiction
Series statement
Voices that matter.
http://library.link/vocab/subjectName
  • Communication in management
  • Social media
  • Communication in management
  • Social media
  • Öffentlichkeitsarbeit
  • Kommunikation
  • Virtuelle Gemeinschaft
  • Web 2.0
  • Social Software
Label
SocialCorp : social media goes corporate, Joel Postman
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Social media goes corporate -- What does it take to become a SocialCorp? -- What are social media and web 2.0? -- Can you control your brand, or just share it? -- Using social media to reach the right people -- Balancing social media risk and reward -- Can you count everything that counts? -- SocialCorp 2.0: corporate communications inside out
Dimensions
23 cm.
Extent
xii, 195 pages
Isbn
9780321580085
Isbn Type
(pbk.)
Lccn
2009277969
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)258078160
  • (OCoLC)ocn258078160
Label
SocialCorp : social media goes corporate, Joel Postman
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Social media goes corporate -- What does it take to become a SocialCorp? -- What are social media and web 2.0? -- Can you control your brand, or just share it? -- Using social media to reach the right people -- Balancing social media risk and reward -- Can you count everything that counts? -- SocialCorp 2.0: corporate communications inside out
Dimensions
23 cm.
Extent
xii, 195 pages
Isbn
9780321580085
Isbn Type
(pbk.)
Lccn
2009277969
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)258078160
  • (OCoLC)ocn258078160

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