The Resource Socialnomics : how social media transforms the way we live and do business, Erik Qualman

Socialnomics : how social media transforms the way we live and do business, Erik Qualman

Label
Socialnomics : how social media transforms the way we live and do business
Title
Socialnomics
Title remainder
how social media transforms the way we live and do business
Statement of responsibility
Erik Qualman
Creator
Subject
Language
eng
Summary
"Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it"--P. [4] of cover
Cataloging source
OJ4
http://library.link/vocab/creatorDate
1972-
http://library.link/vocab/creatorName
Qualman, Erik
Index
index present
LC call number
HF5415.1265
LC item number
.Q83 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Social networks
  • Electronic commerce
  • Electronic commerce
  • Internet marketing
  • Social media
  • Social networks
Label
Socialnomics : how social media transforms the way we live and do business, Erik Qualman
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Other insights and FAQs -- Socialnomics summary
Dimensions
23 cm.
Edition
Rev. and updated.
Extent
xxiii, 296 p.
Isbn
9780470638842
Isbn Type
(pbk.)
Lccn
2011410311
System control number
  • (OCoLC)680292865
  • (OCoLC)ocn680292865
Label
Socialnomics : how social media transforms the way we live and do business, Erik Qualman
Publication
Bibliography note
Includes bibliographical references and index
Contents
It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Other insights and FAQs -- Socialnomics summary
Dimensions
23 cm.
Edition
Rev. and updated.
Extent
xxiii, 296 p.
Isbn
9780470638842
Isbn Type
(pbk.)
Lccn
2011410311
System control number
  • (OCoLC)680292865
  • (OCoLC)ocn680292865

Library Locations

  • African Studies LibraryBorrow it
    771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Alumni Medical LibraryBorrow it
    72 East Concord Street, Boston, MA, 02118, US
    42.336388 -71.072393
  • Astronomy LibraryBorrow it
    725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US
    42.350259 -71.105717
  • Fineman and Pappas Law LibrariesBorrow it
    765 Commonwealth Avenue, Boston, MA, 02215, US
    42.350979 -71.107023
  • Frederick S. Pardee Management LibraryBorrow it
    595 Commonwealth Avenue, Boston, MA, 02215, US
    42.349626 -71.099547
  • Howard Gotlieb Archival Research CenterBorrow it
    771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Mugar Memorial LibraryBorrow it
    771 Commonwealth Avenue, Boston, MA, 02215, US
    42.350723 -71.108227
  • Music LibraryBorrow it
    771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Pikering Educational Resources LibraryBorrow it
    2 Silber Way, Boston, MA, 02215, US
    42.349804 -71.101425
  • School of Theology LibraryBorrow it
    745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350494 -71.107235
  • Science & Engineering LibraryBorrow it
    38 Cummington Mall, Boston, MA, 02215, US
    42.348472 -71.102257
  • Stone Science LibraryBorrow it
    675 Commonwealth Avenue, Boston, MA, 02445, US
    42.350103 -71.103784
Processing Feedback ...