The Resource Spending advertising money in the digital age : how to navigate the media flow, Hamish Pringle and Jim Marshall

Spending advertising money in the digital age : how to navigate the media flow, Hamish Pringle and Jim Marshall

Label
Spending advertising money in the digital age : how to navigate the media flow
Title
Spending advertising money in the digital age
Title remainder
how to navigate the media flow
Statement of responsibility
Hamish Pringle and Jim Marshall
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Pringle, Hamish
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.P737 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1955-
http://library.link/vocab/relatedWorkOrContributorName
Marshall, Jim
http://library.link/vocab/subjectName
  • Advertising
  • Marketing
  • Mass media
  • Digital media
  • Advertising
  • Digital media
  • Marketing
  • Mass media
  • Werbung
  • Marketing
  • Massenmedien
  • Neue Medien
  • Großbritannien
Label
Spending advertising money in the digital age : how to navigate the media flow, Hamish Pringle and Jim Marshall
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I: Media fundamentals -- The evolution of the media agency -- People's relationship with media -- Part II: Overview of the UK media marketplace -- The current UK media landscape -- Key points on UK media research -- New insights from IPA touchpoints -- How the Bellwether report can help -- Part III: How to make media work more effectively -- How to set an effective media budget -- The importance of a good brief -- Developing a successful media strategy -- Why using multi-media works -- Choosing the multi-media mix -- Part IV: The strengths of each medium -- Contributors -- Cinema -- Direct mail and e-mail -- Magazines -- National newspapers -- Local newspapers -- Online -- Out-of-home -- Point of purchase -- Radio -- Sponsorship -- Television -- Part V: Where's it all going? -- Media channels in future -- Media owners in future -- Media agencies in future -- Multi-media strategies in future
Dimensions
24 cm
Extent
xx, 316 pages
Isbn
9780749463083
Lccn
2011020110
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)697267501
  • (OCoLC)ocn697267501
Label
Spending advertising money in the digital age : how to navigate the media flow, Hamish Pringle and Jim Marshall
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I: Media fundamentals -- The evolution of the media agency -- People's relationship with media -- Part II: Overview of the UK media marketplace -- The current UK media landscape -- Key points on UK media research -- New insights from IPA touchpoints -- How the Bellwether report can help -- Part III: How to make media work more effectively -- How to set an effective media budget -- The importance of a good brief -- Developing a successful media strategy -- Why using multi-media works -- Choosing the multi-media mix -- Part IV: The strengths of each medium -- Contributors -- Cinema -- Direct mail and e-mail -- Magazines -- National newspapers -- Local newspapers -- Online -- Out-of-home -- Point of purchase -- Radio -- Sponsorship -- Television -- Part V: Where's it all going? -- Media channels in future -- Media owners in future -- Media agencies in future -- Multi-media strategies in future
Dimensions
24 cm
Extent
xx, 316 pages
Isbn
9780749463083
Lccn
2011020110
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)697267501
  • (OCoLC)ocn697267501

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