The Resource Sports marketing and the psychology of marketing communication, edited by Lynn R. Kahle, Chris Riley, (electronic resource)

Sports marketing and the psychology of marketing communication, edited by Lynn R. Kahle, Chris Riley, (electronic resource)

Label
Sports marketing and the psychology of marketing communication
Title
Sports marketing and the psychology of marketing communication
Statement of responsibility
edited by Lynn R. Kahle, Chris Riley
Contributor
Provider
Subject
Language
eng
Member of
Cataloging source
MiAaPQ
Illustrations
illustrations
Index
index present
LC call number
GV716
LC item number
.S649 2004
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1958-
http://library.link/vocab/relatedWorkOrContributorName
  • Kahle, Lynn R
  • Riley, Chris
  • ProQuest Ebook Central
Series statement
Advertising and consumer psychology
http://library.link/vocab/subjectName
  • Sports
  • Sports
  • Communication in marketing
Label
Sports marketing and the psychology of marketing communication, edited by Lynn R. Kahle, Chris Riley, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Color
multicolored
Dimensions
unknown
Extent
xxiii, 415 p.
Form of item
  • online
  • electronic
Other physical details
ill.
Specific material designation
remote
System control number
  • (MiAaPQ)EBC335512
  • (Au-PeEL)EBL335512
  • (CaPaEBR)ebr10227363
  • (CaONFJC)MIL324117
  • (OCoLC)476147982
  • (MiAaPQ)EBC335512
Label
Sports marketing and the psychology of marketing communication, edited by Lynn R. Kahle, Chris Riley, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and indexes
Color
multicolored
Dimensions
unknown
Extent
xxiii, 415 p.
Form of item
  • online
  • electronic
Other physical details
ill.
Specific material designation
remote
System control number
  • (MiAaPQ)EBC335512
  • (Au-PeEL)EBL335512
  • (CaPaEBR)ebr10227363
  • (CaONFJC)MIL324117
  • (OCoLC)476147982
  • (MiAaPQ)EBC335512

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