The Resource Store Wars Fast Fashion

Store Wars Fast Fashion

Label
Store Wars Fast Fashion
Title
Store Wars Fast Fashion
Contributor
Producer
Provider
Subject
Language
eng
Summary
There's a fashion revolution underway on the High Street. Britain's shoppers want to dress like their favourite celebrities, and retailers have had to smarten up their acts. Store Wars - Fast Fashion looks at high street chains like Top Shop, Hennes and Zara who are now locked in a battle to get key catwalk trends from the drawing board to the shelves faster than their competitors. Louise Hitch works in one of Leeds' premiere restaurants. For her, image is everything. Louise shops every day, looking for the sort of styles and outfits that she's seen her favourite fashion icons wearing. 'It's really important to me to get the right look for each season' she says, 'You have to look right for your customer and give them the right first impression'. Julian Linley, deputy editor of Heat Magazine, is not surprised by Louise's shopping habits: 'We've become more obsessed with the way that celebrities dress because it's just become so much more accessible. Stores are much better at cottoning onto the things that celebrities wear and producing them very quickly'. Back in the bad old days of winter and summer collections, it could take High Street retailers like Top Shop 18 months to get their clothes from drawing board to shop floor; but Swedish firm H&M changed all that. H&M appointed young designers to make fashion clothes as quickly and cheaply as possible. And, spotting the threat to its business, Top Shop fought back. Its masterstroke was to hire trendy designers like Hussein Chalayan. Then the industry faced another threat: this time, it was former Amancioi Ortaega and his fast fashion chain Zara. 'We certainly knew Zara and were extremely impressed by them. When we heard they were coming to the UK we knew it would be a big challenge for us' says Top Shop's brand director Jane Shepherdson. The key to the Spanish company's success was a state-of-the-art headquarters with designers, factories and distribution centers all on site. While other retailers had moved production to the Far East to save money, Zara knew that it could make best selling clothes faster in Spain. Changing stock frequently means that customers come back to check out what's new, and that means added sales. The Zara shopper drops in 17 times a year, the High Street average is just four. With retailers copying the latest designer styles and celebrities like Kate Moss, Victoria Beckham and Liz Hurley popping into Zara and Top Shop to pick up a bargain, the fast fashion wheel has come full circle. 'It's just got faster and faster, if you want to be in fashion, you've got to stay in the race' says fashion journalist Hilary Alexander. But can this obsession with 'disposable fashion' last?
Cataloging source
UtOrBLW
Characteristic
videorecording
Date time place
Originally produced by BBCActive in 2003
http://library.link/vocab/relatedWorkOrContributorName
  • Gregory, Sarah
  • Edwards, Clive
  • Kanopy
Runtime
29
http://bibfra.me/vocab/relation/serieseditor
_LaFDuzb5cY
http://library.link/vocab/subjectName
  • Fashion merchandising
  • Fashion merchandising
  • Great Britain
Technique
live action
Label
Store Wars Fast Fashion
Instantiates
Publication
Note
Title from title frames
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (1 video file, approximately 30 minutes)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1060775
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
  • (OCoLC)911510820
  • (CaSfKAN)kan1060775
System details
Mode of access: World Wide Web
Video recording format
other
Label
Store Wars Fast Fashion
Publication
Note
Title from title frames
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (1 video file, approximately 30 minutes)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1060775
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
  • (OCoLC)911510820
  • (CaSfKAN)kan1060775
System details
Mode of access: World Wide Web
Video recording format
other

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