The Resource Strategic Employee Communication : Building a Culture of Engagement, edited by Gail S. Thornton, Viviane Regina Mansi, Bruno Carramenha, Thatiana Cappellano, (electronic resource)

Strategic Employee Communication : Building a Culture of Engagement, edited by Gail S. Thornton, Viviane Regina Mansi, Bruno Carramenha, Thatiana Cappellano, (electronic resource)

Label
Strategic Employee Communication : Building a Culture of Engagement
Title
Strategic Employee Communication
Title remainder
Building a Culture of Engagement
Statement of responsibility
edited by Gail S. Thornton, Viviane Regina Mansi, Bruno Carramenha, Thatiana Cappellano
Contributor
Editor
Editor
Provider
Subject
Language
eng
Summary
Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
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  • voPaTMgWbMA
  • kiaWv9Tjneg
  • E7e5y87cxew
Image bit depth
0
LC call number
HD59-HD59.6
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Thornton, Gail S.
  • Mansi, Viviane Regina.
  • Carramenha, Bruno.
  • Cappellano, Thatiana.
  • SpringerLink
http://library.link/vocab/subjectName
  • Public relations
  • Personnel management
  • Organization
  • Corporate Communication/Public Relations
  • Human Resource Management
  • Organization
Label
Strategic Employee Communication : Building a Culture of Engagement, edited by Gail S. Thornton, Viviane Regina Mansi, Bruno Carramenha, Thatiana Cappellano, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. The incoherence of a solid organizational culture for liquid employees -- 2. Bodymedia theory: a value proposition for organizational culture -- 3. Organizational ethics: the challenges faced by communication and culture to change behaviours -- 4. Leadership communications with an appreciative approach in a participative culture -- 5. WhatsApp and the mediatization of informal communication in organizations -- 6. Diversity Management: an overlook on Brazil's largest companies -- 7. Behind every engagement there is always a good story -- 8. Employer branding, employee value proposition and employee experience: New approaches for people management in organizations -- 9. Internal Communications Flourishes at the Grassroots: The Growing Importance of Managers in Employee Engagement -- 10. Work, motivation and Monday mornings -- 11. Building trust from the inside out: employees and their power of influence, by Daniela Sandrini Bittencourt Ferreira -- 12. Leadership communications, dialogue and communications areas: new paths for employee communications, by Viviane Regina Mansi -- 13. Social Team Building as a practice of corporate values to achieve engagement -- 14. Humanized employee communications: the possible contributions of public relations in the BIOFAST Group experience -- 15. Employee Communications Management: the role of planning and communication channels -- 16. The maturity matrix for employee communications: paving the way for a new model of organizational communications -- 17. Planning and Measurement: Propositions for the Strategic Work of Employee Communications -- 18. Communications measurement as a key-factor for organizational strategy success -- 19. On the Imperative of Planning Employee Communications: Theoretical Considerations and the Case Study of Vale -- Chapter 20. Simplification to drive relevance: GE’s moment of ‘letting go' -- 21. Communications agencies in practice: reflections and stories from working with clients in employee communications projects -- 22. On employee communications channels and campaigns -- 23. Corporate mobile communication: challenges and reflections in an environment of connected employees -- 24. An employee communications strategy to support the launch of a new business strategy -- 25. Rituals and the leaderships: cases of strategic use of communication campaigns for the employees
Dimensions
unknown
Extent
XXIX, 321 p. 13 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9783319978949
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-97894-9
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-319-97894-9
Label
Strategic Employee Communication : Building a Culture of Engagement, edited by Gail S. Thornton, Viviane Regina Mansi, Bruno Carramenha, Thatiana Cappellano, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. The incoherence of a solid organizational culture for liquid employees -- 2. Bodymedia theory: a value proposition for organizational culture -- 3. Organizational ethics: the challenges faced by communication and culture to change behaviours -- 4. Leadership communications with an appreciative approach in a participative culture -- 5. WhatsApp and the mediatization of informal communication in organizations -- 6. Diversity Management: an overlook on Brazil's largest companies -- 7. Behind every engagement there is always a good story -- 8. Employer branding, employee value proposition and employee experience: New approaches for people management in organizations -- 9. Internal Communications Flourishes at the Grassroots: The Growing Importance of Managers in Employee Engagement -- 10. Work, motivation and Monday mornings -- 11. Building trust from the inside out: employees and their power of influence, by Daniela Sandrini Bittencourt Ferreira -- 12. Leadership communications, dialogue and communications areas: new paths for employee communications, by Viviane Regina Mansi -- 13. Social Team Building as a practice of corporate values to achieve engagement -- 14. Humanized employee communications: the possible contributions of public relations in the BIOFAST Group experience -- 15. Employee Communications Management: the role of planning and communication channels -- 16. The maturity matrix for employee communications: paving the way for a new model of organizational communications -- 17. Planning and Measurement: Propositions for the Strategic Work of Employee Communications -- 18. Communications measurement as a key-factor for organizational strategy success -- 19. On the Imperative of Planning Employee Communications: Theoretical Considerations and the Case Study of Vale -- Chapter 20. Simplification to drive relevance: GE’s moment of ‘letting go' -- 21. Communications agencies in practice: reflections and stories from working with clients in employee communications projects -- 22. On employee communications channels and campaigns -- 23. Corporate mobile communication: challenges and reflections in an environment of connected employees -- 24. An employee communications strategy to support the launch of a new business strategy -- 25. Rituals and the leaderships: cases of strategic use of communication campaigns for the employees
Dimensions
unknown
Extent
XXIX, 321 p. 13 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9783319978949
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-97894-9
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-319-97894-9

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