The Resource Strategic brand management for B2B markets : a road map for organizational transformation, Sharad Sarin

Strategic brand management for B2B markets : a road map for organizational transformation, Sharad Sarin

Label
Strategic brand management for B2B markets : a road map for organizational transformation
Title
Strategic brand management for B2B markets
Title remainder
a road map for organizational transformation
Statement of responsibility
Sharad Sarin
Creator
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Sarin, Sharad
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.S37 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • Product management
  • Branding (Marketing)
  • Brand name products
  • Product management
  • Industrial marketing
  • Brand name products
  • Branding (Marketing)
  • Industrial marketing
  • Product management
  • India
Label
Strategic brand management for B2B markets : a road map for organizational transformation, Sharad Sarin
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
I. Thinking about B2B brands. Brands and B2B markets: putting things in perspective -- Organizational buying and role of brands: the Indian perspective -- Brand management and B2B marketers: a deeper probe -- II. Creating corporate brands: the key asset of any B2B brand. Brand Tata: leadership with trust -- Brand L&T: nation building to building nations -- Brand Infosys: an iconic brand reinventing itself -- III. Brand communications. Managing marketing communications for B2B markets -- The emerging power of digital media for B2B brands -- Holistic brand management. Holistic brand management: seven cases of B2B brands -- V. The future challenges. Beyond exports: creating Indian global brands -- Rekindling their aspirations through the idea of brands -- Reflections and afterthoughts
Dimensions
22 cm
Edition
2nd edition.
Extent
xxiv, 301 pages
Isbn
9789351505518
Isbn Type
(pbk. : alk. paper)
Lccn
2015036235
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)922970770
  • (OCoLC)ocn922970770
Label
Strategic brand management for B2B markets : a road map for organizational transformation, Sharad Sarin
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
I. Thinking about B2B brands. Brands and B2B markets: putting things in perspective -- Organizational buying and role of brands: the Indian perspective -- Brand management and B2B marketers: a deeper probe -- II. Creating corporate brands: the key asset of any B2B brand. Brand Tata: leadership with trust -- Brand L&T: nation building to building nations -- Brand Infosys: an iconic brand reinventing itself -- III. Brand communications. Managing marketing communications for B2B markets -- The emerging power of digital media for B2B brands -- Holistic brand management. Holistic brand management: seven cases of B2B brands -- V. The future challenges. Beyond exports: creating Indian global brands -- Rekindling their aspirations through the idea of brands -- Reflections and afterthoughts
Dimensions
22 cm
Edition
2nd edition.
Extent
xxiv, 301 pages
Isbn
9789351505518
Isbn Type
(pbk. : alk. paper)
Lccn
2015036235
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)922970770
  • (OCoLC)ocn922970770

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