The Resource Strategic market management, David A. Aaker

Strategic market management, David A. Aaker

Label
Strategic market management
Title
Strategic market management
Statement of responsibility
David A. Aaker
Creator
Subject
Language
eng
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorName
Aaker, David A
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.A23 2001
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
  • Strategisch management
  • Strategisches Management
  • Marketingmanagement
Label
Strategic market management, David A. Aaker
Link
https://archive.org/details/strategicmarketm00aake
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • External Analysis
  • Internal Analysis
  • Creating a Vision for the Business
  • Strategy Identification and Selection
  • Selecting among Strategic Alternatives
  • The Process
  • Strategic Analysis
  • External and Customer Analysis
  • External Analysis
  • The Scope of Customer Analysis
  • Business Strategy: The Concept and Trends in Its Management
  • Segmentation
  • Customer Motivations
  • Unmet Needs
  • Competitor Analysis
  • Identifying Competitors--Customer-Based Approaches
  • Identifying Competitors--Strategic Groups
  • Potential Competitors
  • Competitor Analysis--Understanding Competitors
  • Competitor Strengths and Weaknesses
  • Obtaining Information on Competitors
  • What Is a Business Strategy?
  • Market Analysis
  • Dimensions of a Market Analysis
  • Actual and Potential Market Size
  • Market Growth
  • Market Profitability Analysis
  • Cost Structure
  • Distribution Systems
  • Market Trends
  • Key Success Factors--Bases of Competition
  • Risks in High-Growth Markets
  • Strategic Thrusts--The Route to SCAs
  • Environmental Analysis and Strategic Uncertainty
  • Dimensions of Environmental Analysis
  • Dealing with Strategic Uncertainty
  • Impact Analysis--Assessing the Impact of Strategic Uncertainties
  • Scenario Analysis
  • Internal Analysis
  • Financial Performance--Sales and Profitability
  • A Strategic Business Unit
  • Strategic Market Management: A Historical Perspective
  • Strategic Market Management: Characteristics and Trends
  • Why Strategic Market Management?
  • Strategic Market Management: An Overview
Dimensions
23 cm
Edition
6th ed.
Extent
xiii, 338 pages
Isbn
9780471415725
Isbn Type
(pbk. : alk. paper)
Lccn
2001026190
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)46685133
  • (OCoLC)ocm46685133
Label
Strategic market management, David A. Aaker
Link
https://archive.org/details/strategicmarketm00aake
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • External Analysis
  • Internal Analysis
  • Creating a Vision for the Business
  • Strategy Identification and Selection
  • Selecting among Strategic Alternatives
  • The Process
  • Strategic Analysis
  • External and Customer Analysis
  • External Analysis
  • The Scope of Customer Analysis
  • Business Strategy: The Concept and Trends in Its Management
  • Segmentation
  • Customer Motivations
  • Unmet Needs
  • Competitor Analysis
  • Identifying Competitors--Customer-Based Approaches
  • Identifying Competitors--Strategic Groups
  • Potential Competitors
  • Competitor Analysis--Understanding Competitors
  • Competitor Strengths and Weaknesses
  • Obtaining Information on Competitors
  • What Is a Business Strategy?
  • Market Analysis
  • Dimensions of a Market Analysis
  • Actual and Potential Market Size
  • Market Growth
  • Market Profitability Analysis
  • Cost Structure
  • Distribution Systems
  • Market Trends
  • Key Success Factors--Bases of Competition
  • Risks in High-Growth Markets
  • Strategic Thrusts--The Route to SCAs
  • Environmental Analysis and Strategic Uncertainty
  • Dimensions of Environmental Analysis
  • Dealing with Strategic Uncertainty
  • Impact Analysis--Assessing the Impact of Strategic Uncertainties
  • Scenario Analysis
  • Internal Analysis
  • Financial Performance--Sales and Profitability
  • A Strategic Business Unit
  • Strategic Market Management: A Historical Perspective
  • Strategic Market Management: Characteristics and Trends
  • Why Strategic Market Management?
  • Strategic Market Management: An Overview
Dimensions
23 cm
Edition
6th ed.
Extent
xiii, 338 pages
Isbn
9780471415725
Isbn Type
(pbk. : alk. paper)
Lccn
2001026190
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)46685133
  • (OCoLC)ocm46685133

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