The Resource Street marketing : the future of guerrilla marketing and buzz, Marcel Saucet ; foreword by Derrick Borte

Street marketing : the future of guerrilla marketing and buzz, Marcel Saucet ; foreword by Derrick Borte

Label
Street marketing : the future of guerrilla marketing and buzz
Title
Street marketing
Title remainder
the future of guerrilla marketing and buzz
Statement of responsibility
Marcel Saucet ; foreword by Derrick Borte
Creator
Contributor
Author
Subject
Language
eng
Summary
  • "This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--
  • "This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Saucet, Marcel
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.S28 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1967-
http://library.link/vocab/relatedWorkOrContributorName
Borte, Derrick
http://library.link/vocab/subjectName
  • Internet marketing
  • Target marketing
  • Consumers' preferences
  • Relationship marketing
  • Consumers' preferences
  • Internet marketing
  • Relationship marketing
  • Target marketing
http://bibfra.me/vocab/relation/writerofforeword
XkDvoG1s20Q
Label
Street marketing : the future of guerrilla marketing and buzz, Marcel Saucet ; foreword by Derrick Borte
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 173-177) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Marketing today. The crisis in conventional marketing -- Unconventional marketing -- The street today. Reimagining the street -- Where the street generates a modern culture -- The street and word-of-mouth -- Street marketing. An evolving practice -- Creating a street marketing campaign -- Generating buzz -- Evaluating buzz -- New applications of street marketing. Customizing street marketing in unexpected ways -- Social causes and the street -- Conclusion: the outlook for street marketing
Dimensions
25 cm
Extent
xiii, 191 pages
Isbn
9781440838385
Lccn
2015019518
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
Stock number
99965410218
System control number
  • (OCoLC)895731423
  • (OCoLC)ocn895731423
Label
Street marketing : the future of guerrilla marketing and buzz, Marcel Saucet ; foreword by Derrick Borte
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 173-177) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Marketing today. The crisis in conventional marketing -- Unconventional marketing -- The street today. Reimagining the street -- Where the street generates a modern culture -- The street and word-of-mouth -- Street marketing. An evolving practice -- Creating a street marketing campaign -- Generating buzz -- Evaluating buzz -- New applications of street marketing. Customizing street marketing in unexpected ways -- Social causes and the street -- Conclusion: the outlook for street marketing
Dimensions
25 cm
Extent
xiii, 191 pages
Isbn
9781440838385
Lccn
2015019518
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
Stock number
99965410218
System control number
  • (OCoLC)895731423
  • (OCoLC)ocn895731423

Library Locations

  • African Studies LibraryBorrow it
    771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Alumni Medical LibraryBorrow it
    72 East Concord Street, Boston, MA, 02118, US
    42.336388 -71.072393
  • Astronomy LibraryBorrow it
    725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US
    42.350259 -71.105717
  • Fineman and Pappas Law LibrariesBorrow it
    765 Commonwealth Avenue, Boston, MA, 02215, US
    42.350979 -71.107023
  • Frederick S. Pardee Management LibraryBorrow it
    595 Commonwealth Avenue, Boston, MA, 02215, US
    42.349626 -71.099547
  • Howard Gotlieb Archival Research CenterBorrow it
    771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Mugar Memorial LibraryBorrow it
    771 Commonwealth Avenue, Boston, MA, 02215, US
    42.350723 -71.108227
  • Music LibraryBorrow it
    771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Pikering Educational Resources LibraryBorrow it
    2 Silber Way, Boston, MA, 02215, US
    42.349804 -71.101425
  • School of Theology LibraryBorrow it
    745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350494 -71.107235
  • Science & Engineering LibraryBorrow it
    38 Cummington Mall, Boston, MA, 02215, US
    42.348472 -71.102257
  • Stone Science LibraryBorrow it
    675 Commonwealth Avenue, Boston, MA, 02445, US
    42.350103 -71.103784
Processing Feedback ...