The Resource Television and sponsorship, Bianca Ford and James Ford

Television and sponsorship, Bianca Ford and James Ford

Label
Television and sponsorship
Title
Television and sponsorship
Statement of responsibility
Bianca Ford and James Ford
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Ford, Bianca
Illustrations
illustrations
Index
index present
LC call number
HE8700.6
LC item number
.F67 1993
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Ford, James
http://library.link/vocab/subjectName
  • Television broadcasting
  • Corporate sponsorship
  • Television advertising
  • Télévision
  • Parrainage publicitaire
  • Publicité télévisée
  • Corporate sponsorship
  • Television advertising
  • Television broadcasting
  • Televisie
  • Sponsoring
  • Fernsehen
  • Sponsoring
Label
Television and sponsorship, Bianca Ford and James Ford
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [199]-202) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Introduction -- pt. 1. Learning from the Past: The Evolution of Television Sponsorship. 2. The Hollywood studios. 3. From radio to television in the USA. 4. The three American networks. 5. Public service broadcasting in the USA. 6. The BBC and the market-place. 7. Sporting and cultural events. 8. Barter and syndication -- pt. 2. Managing the Present: Television and Sponsorship in the Nineties. 9. Managing in the age of information. 10. Public and private television in Europe. 11. Cable, satellite and new technology. 12. Broadcaster and advertiser in Europe. 13. From audiences to viewers. 14. The sponsor's role. 15. The broadcaster's role. 16. The producer's role -- pt. 3. Investing in the Future: The Role of Sponsorship in a Post-consumer Era. 17. A map of the future. 18. Genuine contribution or Trojan horse? 19. Never mind the width -- feel the quality. 20. Changing perceptions. 21. The corporate Emperor's new clothes -- 22. Conclusion
Dimensions
24 cm
Extent
ix, 211 pages
Isbn
9780240513560
Lccn
93008959
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)28339656
  • (OCoLC)ocm28339656
Label
Television and sponsorship, Bianca Ford and James Ford
Publication
Bibliography note
Includes bibliographical references (p. [199]-202) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Introduction -- pt. 1. Learning from the Past: The Evolution of Television Sponsorship. 2. The Hollywood studios. 3. From radio to television in the USA. 4. The three American networks. 5. Public service broadcasting in the USA. 6. The BBC and the market-place. 7. Sporting and cultural events. 8. Barter and syndication -- pt. 2. Managing the Present: Television and Sponsorship in the Nineties. 9. Managing in the age of information. 10. Public and private television in Europe. 11. Cable, satellite and new technology. 12. Broadcaster and advertiser in Europe. 13. From audiences to viewers. 14. The sponsor's role. 15. The broadcaster's role. 16. The producer's role -- pt. 3. Investing in the Future: The Role of Sponsorship in a Post-consumer Era. 17. A map of the future. 18. Genuine contribution or Trojan horse? 19. Never mind the width -- feel the quality. 20. Changing perceptions. 21. The corporate Emperor's new clothes -- 22. Conclusion
Dimensions
24 cm
Extent
ix, 211 pages
Isbn
9780240513560
Lccn
93008959
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)28339656
  • (OCoLC)ocm28339656

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