The Resource Television marketing : network, local, and cable, David Poltrack

Television marketing : network, local, and cable, David Poltrack

Label
Television marketing : network, local, and cable
Title
Television marketing
Title remainder
network, local, and cable
Statement of responsibility
David Poltrack
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Poltrack, David
Illustrations
illustrations
Index
index present
LC call number
HF6146.T42
LC item number
P64 1983
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Television advertising
  • Cable television advertising
  • Publicité télévisée
  • Publicité télévisée (Télédistribution)
  • Cable television advertising
  • Television advertising
  • Fernsehsendung
  • Werbesendung
Label
Television marketing : network, local, and cable, David Poltrack
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xii, 395 pages
Isbn
9780070504066
Lccn
83000851
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)09322882
  • (OCoLC)ocm09322882
Label
Television marketing : network, local, and cable, David Poltrack
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xii, 395 pages
Isbn
9780070504066
Lccn
83000851
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)09322882
  • (OCoLC)ocm09322882

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