The Resource The American television industry, Michael Curtin and Jane Shattuc

The American television industry, Michael Curtin and Jane Shattuc

Label
The American television industry
Title
The American television industry
Statement of responsibility
Michael Curtin and Jane Shattuc
Creator
Contributor
Subject
Genre
Language
eng
Summary
The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising and distribution. Michael Curtin and Jane Shattuc outline how programmes are made and marketed, and provide an insightful overview of key players, practices and future trends. Although star-driven dramas and comedies continue to attract a great deal of critical praise and audience attention, television is increasingly characterised by niche programming services, that, with modest production budgets, compete for audience attention. In this environment, reality TV genres have emerged as attractive programming alternatives for cable services such as the History Channel and the Food Network. Moreover, programming is increasingly delivered on an a la carte, on-demand basis to a diverse array of viewing devices, such as iPods and cell phones
Member of
Cataloging source
UKM
http://library.link/vocab/creatorName
Curtin, Michael
Illustrations
illustrations
Index
index present
LC call number
HE8700.8
LC item number
.C87 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Shattuc, Jane
  • British Film Institute
Series statement
International screen industries
http://library.link/vocab/subjectName
  • Television broadcasting
  • Television broadcasting
  • Television broadcasting
  • Television broadcasting
  • Fernsehanstalt
  • Fernsehen
  • Fernsehprogramm
  • Programmindustrie
  • USA
  • Fernsehprogramm
  • Fernsehwirtschaft
  • Fernsehanstalt
  • Fernsehprogramm
  • Fernsehwirtschaft
  • Television broadcasting
  • USA
  • USA
  • United States
Label
The American television industry, Michael Curtin and Jane Shattuc
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [185]-192) and index
Contents
Introduction -- Key Players -- Audiences and Advertising -- Television Programming -- Making TV on the Broadcast Networks -- Branded Cable Networks -- The New Economies of TV Information -- Conclusion
Dimensions
24 cm.
Extent
202 p.
Isbn
9781844573370
Isbn Type
(pbk.)
Other physical details
ill.
System control number
  • (OCoLC)434563601
  • (OCoLC)ocn434563601
Label
The American television industry, Michael Curtin and Jane Shattuc
Publication
Bibliography note
Includes bibliographical references (p. [185]-192) and index
Contents
Introduction -- Key Players -- Audiences and Advertising -- Television Programming -- Making TV on the Broadcast Networks -- Branded Cable Networks -- The New Economies of TV Information -- Conclusion
Dimensions
24 cm.
Extent
202 p.
Isbn
9781844573370
Isbn Type
(pbk.)
Other physical details
ill.
System control number
  • (OCoLC)434563601
  • (OCoLC)ocn434563601

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