The Resource The Internet Trap : How the Digital Economy Builds Monopolies and Undermines Democracy, Matthew Hindman

The Internet Trap : How the Digital Economy Builds Monopolies and Undermines Democracy, Matthew Hindman

Label
The Internet Trap : How the Digital Economy Builds Monopolies and Undermines Democracy
Title
The Internet Trap
Title remainder
How the Digital Economy Builds Monopolies and Undermines Democracy
Statement of responsibility
Matthew Hindman
Creator
Contributor
Author
Provider
Subject
Language
  • eng
  • eng
Summary
A book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else—and reveals what small players can do to survive in a game that is rigged against them.Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences—it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today’s online economy.The Internet Trap shows why, even on the internet, there is still no such thing as a free audience
Cataloging source
DE-B1597
http://library.link/vocab/creatorName
Hindman, Matthew
Government publication
other
LC call number
HC79.I55
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
De Gruyter
http://library.link/vocab/subjectName
  • Information technology
  • Internet
Target audience
specialized
Label
The Internet Trap : How the Digital Economy Builds Monopolies and Undermines Democracy, Matthew Hindman
Instantiates
Publication
Copyright
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Rogers, Bruce
  • 5. The Dynamics of Web Traffic
  • Rogers, Bruce
  • 6. Less of the Same: Online Local News
  • 7. Making News Stickier
  • 8. The “Nature” of the Internet
  • Appendix on Data, Methodology, and Models
  • Notes
  • Bibliography
  • Index
  • Frontmatter
  • CONTENTS
  • List of Figures and Tables
  • Acknowledgments
  • 1. Rethinking the Attention Economy
  • 2. A Tilted Playing Field
  • 3. The Political Economy of Personalization
  • 4. The Economic Geography of Cyberspace
Extent
1 online resource
Form of item
online
Isbn
9780691184074
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.23943/9780691184074
Specific material designation
remote
System control number
  • (DE-B1597)501680
  • (DE-B1597)9780691184074
Label
The Internet Trap : How the Digital Economy Builds Monopolies and Undermines Democracy, Matthew Hindman
Publication
Copyright
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Rogers, Bruce
  • 5. The Dynamics of Web Traffic
  • Rogers, Bruce
  • 6. Less of the Same: Online Local News
  • 7. Making News Stickier
  • 8. The “Nature” of the Internet
  • Appendix on Data, Methodology, and Models
  • Notes
  • Bibliography
  • Index
  • Frontmatter
  • CONTENTS
  • List of Figures and Tables
  • Acknowledgments
  • 1. Rethinking the Attention Economy
  • 2. A Tilted Playing Field
  • 3. The Political Economy of Personalization
  • 4. The Economic Geography of Cyberspace
Extent
1 online resource
Form of item
online
Isbn
9780691184074
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.23943/9780691184074
Specific material designation
remote
System control number
  • (DE-B1597)501680
  • (DE-B1597)9780691184074

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