The Resource The Northbound train : finding the purpose, setting the direction, shaping the destiny of your organization, Karl Albrecht

The Northbound train : finding the purpose, setting the direction, shaping the destiny of your organization, Karl Albrecht

Label
The Northbound train : finding the purpose, setting the direction, shaping the destiny of your organization
Title
The Northbound train
Title remainder
finding the purpose, setting the direction, shaping the destiny of your organization
Statement of responsibility
Karl Albrecht
Creator
Subject
Language
eng
Summary
Karl Albrecht, renowned business thinker and co-author of the bestseller Service America!, challenges today's business leaders to embark on a journey on The Northbound Train. His northbound train is a metaphor for achieving a focused vision of the direction your company must take to succeed and then moving inexorably toward that goal. And as Albrecht shows, this vision must always be based upon an understanding of what will create value for your customers. He provides a step-by-step guide to soul searching, strategy setting, and customer wooing. Using insightful, real-world examples of effective and ineffective processes, he helps you map out a path - a strategic success model - that your company must follow to find out what makes its business unique. He illustrates how to formulate a reality-based vision; define your company's core values and philosophy; create a company mission statement that is accurate, concise, and inspiring; evaluate your competitive strategy to see if it's based on real strengths; reach a unified concept for creating value for your customers; and distill these decisions, finally, into a few critical areas of focus.--[book cover]
Cataloging source
DLC
http://library.link/vocab/creatorDate
1941-
http://library.link/vocab/creatorName
Albrecht, Karl
Illustrations
illustrations
Index
index present
LC call number
HD58.9
LC item number
.A447 1994
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Organizational effectiveness
  • Strategic planning
  • Customer services
  • Efficacité organisationnelle
  • Planification stratégique
  • Service à la clientèle
  • Customer services
  • Organizational effectiveness
  • Strategic planning
Label
The Northbound train : finding the purpose, setting the direction, shaping the destiny of your organization, Karl Albrecht
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 1. Quo vadis: why organizations are losing their way -- 2. Beyond executive management: the call for leadership -- 3. Learning the new rules of the game -- 4. The design of meaning: piecing together the strategy puzzle -- 5. The environmental scan: what's going on out there? -- 6. The organizational scan: who are we? 7. The opportunity scan: what are our possibilities
  • 8. Model building 101: the customer value model -- 9. Model building 102: vision, mission, and values -- 10. Model building 103: business logic and strategy -- 11. Model building 104: the customer value package -- 12. Strategic gap analysis: what's the "delta"? -- 13. Action planning -- 14. Strategy deployment
Dimensions
24 cm
Extent
x, 213 pages
Isbn
9780814402337
Lccn
93049388
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)29598138
  • (OCoLC)ocm29598138
Label
The Northbound train : finding the purpose, setting the direction, shaping the destiny of your organization, Karl Albrecht
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 1. Quo vadis: why organizations are losing their way -- 2. Beyond executive management: the call for leadership -- 3. Learning the new rules of the game -- 4. The design of meaning: piecing together the strategy puzzle -- 5. The environmental scan: what's going on out there? -- 6. The organizational scan: who are we? 7. The opportunity scan: what are our possibilities
  • 8. Model building 101: the customer value model -- 9. Model building 102: vision, mission, and values -- 10. Model building 103: business logic and strategy -- 11. Model building 104: the customer value package -- 12. Strategic gap analysis: what's the "delta"? -- 13. Action planning -- 14. Strategy deployment
Dimensions
24 cm
Extent
x, 213 pages
Isbn
9780814402337
Lccn
93049388
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)29598138
  • (OCoLC)ocm29598138

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