The Resource The Social Organisation of Marketing : A Figurational Approach to People, Organisations, and Markets, edited by John Connolly, Paddy Dolan, (electronic resource)

The Social Organisation of Marketing : A Figurational Approach to People, Organisations, and Markets, edited by John Connolly, Paddy Dolan, (electronic resource)

Label
The Social Organisation of Marketing : A Figurational Approach to People, Organisations, and Markets
Title
The Social Organisation of Marketing
Title remainder
A Figurational Approach to People, Organisations, and Markets
Statement of responsibility
edited by John Connolly, Paddy Dolan
Contributor
Editor
Provider
Subject
Language
eng
Summary
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure.
Image bit depth
0
LC call number
HF5410-5417.5
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Connolly, John.
  • Dolan, Paddy.
  • SpringerLink
http://library.link/vocab/subjectName
  • Business
  • Marketing
  • Globalization
  • Markets
  • Social responsibility of business
  • Mass media
  • Communication
  • Social sciences in mass media
  • Business and Management
  • Marketing
  • Media Sociology
  • Emerging Markets/Globalization
  • Corporate Social Responsibility
  • Cross-Cultural Management
Label
The Social Organisation of Marketing : A Figurational Approach to People, Organisations, and Markets, edited by John Connolly, Paddy Dolan, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Chapter 1. The Social Organisation of Marketing: An Introduction; John Connolly and Paddy Dolan -- Chapter 2. Wine and China: Making Sense of an Emerging Market with Figurational Sociology; Jennifer Smith Maguire -- Chapter 3. Figurational Dynamics and the Function of Advertising at Arthur Guiness & Sons Ltd: 1876-1960; John Connolly -- Chapter 4. Unintentional social consequences of disorganised marketing of Corporate Social Responsibility: Figurational insights from the oil and gas sector in Africa; Stephen Vertigans -- Chapter 5. Organisational Dynamics and the Role of the Child in Markets ; Paddy Dolan -- Chapter 6. Ballet for the Sun King: Power, Talent and Organisation; John Lever and Stephen Swailes -- Chapter 7. "Friends and Followers": The Social Organisation of Firms' Online Communities; Ad van Iterson and Johanna Richter -- Chapter 8. Organisations and American Collective Self-Understanding; Stephen Mennell -- Chapter 9. Figurational theory: Moving from description and technological empiricism to empirical- theoretical explanations; John Connolly and Paddy Dolan
Dimensions
unknown
Extent
XIII, 230 p.
File format
multiple file formats
Form of item
electronic
Isbn
9783319515717
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-319-51571-7
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-319-51571-7
Label
The Social Organisation of Marketing : A Figurational Approach to People, Organisations, and Markets, edited by John Connolly, Paddy Dolan, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Chapter 1. The Social Organisation of Marketing: An Introduction; John Connolly and Paddy Dolan -- Chapter 2. Wine and China: Making Sense of an Emerging Market with Figurational Sociology; Jennifer Smith Maguire -- Chapter 3. Figurational Dynamics and the Function of Advertising at Arthur Guiness & Sons Ltd: 1876-1960; John Connolly -- Chapter 4. Unintentional social consequences of disorganised marketing of Corporate Social Responsibility: Figurational insights from the oil and gas sector in Africa; Stephen Vertigans -- Chapter 5. Organisational Dynamics and the Role of the Child in Markets ; Paddy Dolan -- Chapter 6. Ballet for the Sun King: Power, Talent and Organisation; John Lever and Stephen Swailes -- Chapter 7. "Friends and Followers": The Social Organisation of Firms' Online Communities; Ad van Iterson and Johanna Richter -- Chapter 8. Organisations and American Collective Self-Understanding; Stephen Mennell -- Chapter 9. Figurational theory: Moving from description and technological empiricism to empirical- theoretical explanations; John Connolly and Paddy Dolan
Dimensions
unknown
Extent
XIII, 230 p.
File format
multiple file formats
Form of item
electronic
Isbn
9783319515717
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-319-51571-7
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-319-51571-7

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