The Resource The art of strategic listening : finding market intelligence through blogs and other social media, Robert Berkman

The art of strategic listening : finding market intelligence through blogs and other social media, Robert Berkman

Label
The art of strategic listening : finding market intelligence through blogs and other social media
Title
The art of strategic listening
Title remainder
finding market intelligence through blogs and other social media
Statement of responsibility
Robert Berkman
Creator
Subject
Language
eng
Summary
"Blogs, social networking sites, listservs, news alerts, email alerts, RSS feeds. It's a confusing new world for researchers and marketers who know there must be useful information about their customers buried in those trillions of bits and bytes-- but who knows how to find it? Robert Berkman's 2008 book guides you step-by-step through setting up a system for monitoring information from the Internet. You will learn among other things: What you can learn from monitoring customer conversation Which companies provide what kinds of services and how much they cost The questions to ask before hiring paid services Why you may prefer to set up your own monitoring system and how to do it How to choose and use a news reader to set up RSS feeds How to choose keywords for news alerts How to avoid information overload How strategic listening fits in with traditional research methods The ethics of listening in and some dos and don'ts." Publisher's Website
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Berkman, Robert I
Illustrations
illustrations
Index
index present
LC call number
HF5415.2
LC item number
.B5473 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Communication in marketing
  • Business intelligence
  • Business intelligence
  • Communication in marketing
Label
The art of strategic listening : finding market intelligence through blogs and other social media, Robert Berkman
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
1. The opportunity : blogs, social media, and market intelligence -- 2. The forms of social media -- 3. The art of tracking trends -- 4. How credible is social media? -- 5. Ethics of strategic listening -- 6. The blog-monitoring industry -- 7. Sentiment detection : how accurate? -- 8. Alternative blog-monitoring solutions -- 9. Market intelligence via Google -- 10. Market intelligence via Technorati -- 11. Market intelligence via forums, multimedia, social bookmarking, and social networking sites -- 12. Alerts and RSS : letting technology do the work -- 13. Buzz surfacing tools -- 14. Identifying trends and evaluating the credibility of social media -- 15. Evaluating blog and social media credibility -- 16. The big picture and future trends
Dimensions
26 cm.
Extent
vii, 264 p.
Isbn
9780978660277
Other physical details
ill.
System control number
  • (OCoLC)180751240
  • (OCoLC)ocn180751240
Label
The art of strategic listening : finding market intelligence through blogs and other social media, Robert Berkman
Publication
Bibliography note
Includes bibliographical references and index
Contents
1. The opportunity : blogs, social media, and market intelligence -- 2. The forms of social media -- 3. The art of tracking trends -- 4. How credible is social media? -- 5. Ethics of strategic listening -- 6. The blog-monitoring industry -- 7. Sentiment detection : how accurate? -- 8. Alternative blog-monitoring solutions -- 9. Market intelligence via Google -- 10. Market intelligence via Technorati -- 11. Market intelligence via forums, multimedia, social bookmarking, and social networking sites -- 12. Alerts and RSS : letting technology do the work -- 13. Buzz surfacing tools -- 14. Identifying trends and evaluating the credibility of social media -- 15. Evaluating blog and social media credibility -- 16. The big picture and future trends
Dimensions
26 cm.
Extent
vii, 264 p.
Isbn
9780978660277
Other physical details
ill.
System control number
  • (OCoLC)180751240
  • (OCoLC)ocn180751240

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