The Resource The best digital marketing campaigns in the world II : mastering the art of customer engagement, Damian Ryan

The best digital marketing campaigns in the world II : mastering the art of customer engagement, Damian Ryan

Label
The best digital marketing campaigns in the world II : mastering the art of customer engagement
Title
The best digital marketing campaigns in the world II
Title remainder
mastering the art of customer engagement
Statement of responsibility
Damian Ryan
Creator
Subject
Genre
Language
  • eng
  • eng
Summary
In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history.Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns including Redbull and Stratos, Evian's 31 ways to live young, and Stu
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Ryan, Damian
Dewey number
  • 658.8/72
  • 658.872
Illustrations
  • illustrations
  • photographs
Index
index present
Language note
English
LC call number
HF5415.1265
LC item number
.R92 2014
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Internet marketing
  • Advertising campaigns
  • Social media
  • Marketing
Label
The best digital marketing campaigns in the world II : mastering the art of customer engagement, Damian Ryan
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
  • Contents; Acknowledgements; About this book; Digital marketing is dead - no it's alive - no it's all integrated now... eh?; Case Study 1 Volkswagen BlueMotion Roulette; Case Study 2 How Social Saved Water; Case Study 3 Oxford and Cambridge Boat Race; Case Study 4 Faktum HotelS; Case Study 5 JetBlue GETAWAYS; Case Study 6 Heinz Beanz for Grown Upz; Case Study 7 Harley-Davidson's Open Road Festival; Case Study 8 McDonald's. Our Food. Your Questions; Case Study 9 Heathrow Boutique; Case Study 10 Activia; Case Study 11 Deutsche Telekom; Case Study 12 Nike 10k Run; Case Study 13 Red Bull Stratos
  • Case Study 14 Chickasaw Country Case Study 15 Barclaycard 'Toys Unleashed'; Case Study 16 Avaya; Case Study 17 Bodyform; Case Study 18 Koozai; Case Study 19 KWV 3 Brandy; Case Study 20 Britain's Best Office Dog; Case Study 21 Ikea: Moving the Store; Case Study 22 Green for Go!; Case Study 23 The Tweet Shop; Case Study 24 O2 Rugby; Case Study 25 Samsung Facebook Activation; Case Study 26 Lufthansa Boeing 747-8; Case Study 27 Fortnum & Mason; Case Study 28 Louisville Slugger; Case Study 29 Screwfix; Case Study 30 Polowers; Case Study 31 Peugeot: Let Your Body Drive
  • Case Study 32 Hobart: Get Back to Scratch Case Study 33 Freshersfields.com; Case Study 34 Nature valley trailview.com; Case Study 35 'The Walking Dead' Kill Count; Case Study 36 8a Store; Case Study 37 UEFA Europa League; Case Study 38 Digicel; Case Study 39 Axe Wingman; Case Study 40 BBC Africa; What's next?; Index
Extent
1 online resource (266 p.)
Form of item
online
Isbn
9780749469696
Media category
computer
Media type code
c
System control number
  • (EBL)1658877
  • (SSID)ssj0001107937
  • (PQKBManifestationID)11700764
  • (PQKBTitleCode)TC0001107937
  • (PQKBWorkID)11086831
  • (PQKB)11026271
  • (MiAaPQ)EBC1658877
  • (EXLCZ)993710000000089498
Label
The best digital marketing campaigns in the world II : mastering the art of customer engagement, Damian Ryan
Publication
Copyright
Note
Includes index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
  • Contents; Acknowledgements; About this book; Digital marketing is dead - no it's alive - no it's all integrated now... eh?; Case Study 1 Volkswagen BlueMotion Roulette; Case Study 2 How Social Saved Water; Case Study 3 Oxford and Cambridge Boat Race; Case Study 4 Faktum HotelS; Case Study 5 JetBlue GETAWAYS; Case Study 6 Heinz Beanz for Grown Upz; Case Study 7 Harley-Davidson's Open Road Festival; Case Study 8 McDonald's. Our Food. Your Questions; Case Study 9 Heathrow Boutique; Case Study 10 Activia; Case Study 11 Deutsche Telekom; Case Study 12 Nike 10k Run; Case Study 13 Red Bull Stratos
  • Case Study 14 Chickasaw Country Case Study 15 Barclaycard 'Toys Unleashed'; Case Study 16 Avaya; Case Study 17 Bodyform; Case Study 18 Koozai; Case Study 19 KWV 3 Brandy; Case Study 20 Britain's Best Office Dog; Case Study 21 Ikea: Moving the Store; Case Study 22 Green for Go!; Case Study 23 The Tweet Shop; Case Study 24 O2 Rugby; Case Study 25 Samsung Facebook Activation; Case Study 26 Lufthansa Boeing 747-8; Case Study 27 Fortnum & Mason; Case Study 28 Louisville Slugger; Case Study 29 Screwfix; Case Study 30 Polowers; Case Study 31 Peugeot: Let Your Body Drive
  • Case Study 32 Hobart: Get Back to Scratch Case Study 33 Freshersfields.com; Case Study 34 Nature valley trailview.com; Case Study 35 'The Walking Dead' Kill Count; Case Study 36 8a Store; Case Study 37 UEFA Europa League; Case Study 38 Digicel; Case Study 39 Axe Wingman; Case Study 40 BBC Africa; What's next?; Index
Extent
1 online resource (266 p.)
Form of item
online
Isbn
9780749469696
Media category
computer
Media type code
c
System control number
  • (EBL)1658877
  • (SSID)ssj0001107937
  • (PQKBManifestationID)11700764
  • (PQKBTitleCode)TC0001107937
  • (PQKBWorkID)11086831
  • (PQKB)11026271
  • (MiAaPQ)EBC1658877
  • (EXLCZ)993710000000089498

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