The Resource The brand challenge : adapting branding to sectorial imperatives, edited by Kartikeya Kompella

The brand challenge : adapting branding to sectorial imperatives, edited by Kartikeya Kompella

Label
The brand challenge : adapting branding to sectorial imperatives
Title
The brand challenge
Title remainder
adapting branding to sectorial imperatives
Statement of responsibility
edited by Kartikeya Kompella
Contributor
Subject
Language
eng
Cataloging source
NhCcYBP
Index
no index present
LC call number
HF5415.1255
LC item number
.B717 2015
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Kompella, Kartikeya
  • ProQuest (Firm)
http://library.link/vocab/subjectName
Branding (Marketing)
Label
The brand challenge : adapting branding to sectorial imperatives, edited by Kartikeya Kompella
Instantiates
Publication
Note
  • Description based on print version record
  • "Edited by leading brand analyst Kartik Kompella, The Brand Challenge provides a comprehensive and topical examination of the application of branding across key branding fields, including luxury goods, media and entertainment, pharmaceutical and digital. Each chapter covers a different industry, written by an expert from the field, to explain how to build a brand in a specific field and explore how the rules of branding change across industries. Original contributions from many of the world's leading brand experts address brand building in the conventional manner, while also looking at the branding innovators who pushed the boundaries in their field. With insights from experts such as Laura Ries on using a Visual Hammer and John Simmons on storytelling, this book shows how to transfer branding rules from one field to another and gain an understanding of commonalities involved with successfully building brands across industries and markets"-- Provided by publisher
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9780749470166
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
12147329
System control number
(NhCcYBP)12147329
Label
The brand challenge : adapting branding to sectorial imperatives, edited by Kartikeya Kompella
Publication
Note
  • Description based on print version record
  • "Edited by leading brand analyst Kartik Kompella, The Brand Challenge provides a comprehensive and topical examination of the application of branding across key branding fields, including luxury goods, media and entertainment, pharmaceutical and digital. Each chapter covers a different industry, written by an expert from the field, to explain how to build a brand in a specific field and explore how the rules of branding change across industries. Original contributions from many of the world's leading brand experts address brand building in the conventional manner, while also looking at the branding innovators who pushed the boundaries in their field. With insights from experts such as Laura Ries on using a Visual Hammer and John Simmons on storytelling, this book shows how to transfer branding rules from one field to another and gain an understanding of commonalities involved with successfully building brands across industries and markets"-- Provided by publisher
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9780749470166
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
12147329
System control number
(NhCcYBP)12147329

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