The Resource The commercialization of American culture : new advertising, control, and democracy, by Matthew P. McAllister

The commercialization of American culture : new advertising, control, and democracy, by Matthew P. McAllister

Label
The commercialization of American culture : new advertising, control, and democracy
Title
The commercialization of American culture
Title remainder
new advertising, control, and democracy
Statement of responsibility
by Matthew P. McAllister
Creator
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
McAllister, Matthew P
Index
index present
LC call number
HF5813.U6
LC item number
M327 1996
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Mass media
  • Advertising
  • Publicité
  • Médias
  • Publicité
  • Advertising
  • Advertising
  • Mass media
  • Marketing
  • Sponsoring
  • Publicité
  • Publicité
  • Médias
  • Publicité
  • Kultur
  • Sponsoring
  • Werbung
  • Kommerzialisierung
  • United States
  • USA
Label
The commercialization of American culture : new advertising, control, and democracy, by Matthew P. McAllister
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 260-274) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Product Poundage: Delivering the Mass Audience
  • Product Purity: Delivering Desirable Demographics
  • Product Pliancy: Delivering Susceptible Audiences
  • Two Final Points About External Control
  • Advertising, Symbolic Critics and the Internal Control of Commercial Content
  • Advertising and Referent Systems
  • The Ideological Effects of Referent Systems
  • Place-Based Advertising: Control Through Location
  • The Rise, Fall and Rise of Place-Based Advertising
  • Entertainment Places
  • The Changing Nature of Advertising and Control
  • Travel Places
  • Retail Places
  • Health Places
  • Educational Places
  • Place-Based Failures
  • The Imperative of Control in Place-Based Advertising
  • Control Over Demographics
  • Control Over Media Viewing Behavior
  • Economic and External Control of Place
  • Symbolic Control of Place
  • Advertising and Control: A Typology
  • Conclusion: A Commercial Sense of Place
  • Controlling Viewer Behavior: Creating the Zapless Ad
  • Techniques of Clutter Crunching and Remote Restraining
  • Four Anti-Zapping Strategies
  • The "Let's Spell It Out" Strategy
  • The "Advertising by Anticipation" Strategy
  • The Camouflage Strategy
  • The Fluid Dynamics of Advertising Control During the 1980s
  • Factors in the 1980s That Decreased Advertiser Control
  • Factors That Have Increased Advertiser Control
  • Conclusion: Advertising's Control in the 1990s
  • Advertising's External and Internal Control: Social Implications
  • Advertising, Economic Critics and the External Control of Media Content
Dimensions
23 cm
Extent
xii, 296 pages
Isbn
9780803953802
Lccn
95035569
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)32970407
  • (OCoLC)ocm32970407
Label
The commercialization of American culture : new advertising, control, and democracy, by Matthew P. McAllister
Publication
Bibliography note
Includes bibliographical references (p. 260-274) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Product Poundage: Delivering the Mass Audience
  • Product Purity: Delivering Desirable Demographics
  • Product Pliancy: Delivering Susceptible Audiences
  • Two Final Points About External Control
  • Advertising, Symbolic Critics and the Internal Control of Commercial Content
  • Advertising and Referent Systems
  • The Ideological Effects of Referent Systems
  • Place-Based Advertising: Control Through Location
  • The Rise, Fall and Rise of Place-Based Advertising
  • Entertainment Places
  • The Changing Nature of Advertising and Control
  • Travel Places
  • Retail Places
  • Health Places
  • Educational Places
  • Place-Based Failures
  • The Imperative of Control in Place-Based Advertising
  • Control Over Demographics
  • Control Over Media Viewing Behavior
  • Economic and External Control of Place
  • Symbolic Control of Place
  • Advertising and Control: A Typology
  • Conclusion: A Commercial Sense of Place
  • Controlling Viewer Behavior: Creating the Zapless Ad
  • Techniques of Clutter Crunching and Remote Restraining
  • Four Anti-Zapping Strategies
  • The "Let's Spell It Out" Strategy
  • The "Advertising by Anticipation" Strategy
  • The Camouflage Strategy
  • The Fluid Dynamics of Advertising Control During the 1980s
  • Factors in the 1980s That Decreased Advertiser Control
  • Factors That Have Increased Advertiser Control
  • Conclusion: Advertising's Control in the 1990s
  • Advertising's External and Internal Control: Social Implications
  • Advertising, Economic Critics and the External Control of Media Content
Dimensions
23 cm
Extent
xii, 296 pages
Isbn
9780803953802
Lccn
95035569
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)32970407
  • (OCoLC)ocm32970407

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