The Resource The connected consumer, Dinesh Kumar

The connected consumer, Dinesh Kumar

Label
The connected consumer
Title
The connected consumer
Statement of responsibility
Dinesh Kumar
Creator
Author
Subject
Language
eng
Summary
Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in today's era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle. The "always on" consumer has ushered in an era of customer engagement. In developed countries, online commerce offers limitless ease and variety for customers, while in developing countries e-commerce and e-finance provides access for millions of people to formal banking channels and also to empower them. Companies are merging their online and offline business models. While data is being used to analyze and track customers, at the same time it raises a worrying question--does this constant peering into customers' lives has limits? Will it result in a consumer utopia or a privacy nightmare? This book helps understand how consumers and companies are changing, leading to profound changes in marketing. -- Provided by publisher
Member of
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Kumar, Dinesh
Illustrations
illustrations
Index
no index present
LC call number
HF5415.1265
LC item number
.K963 2016
Literary form
non fiction
Series statement
Digital and social media marketing and advertising collection
http://library.link/vocab/subjectName
  • Internet marketing
  • Consumer behavior
  • Electronic commerce
  • Consumer behavior
  • Electronic commerce
  • Internet marketing
Label
The connected consumer, Dinesh Kumar
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [149]-156) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Traditional marketing faces a challenge today -- The age of E-commerce -- The connected customer -- The connected company -- Data mining and analytics -- Marketing communications for the connected consumer -- Measuring web equity -- Future of consumer behavior
Dimensions
23 cm
Extent
[ix], 160 pages
Isbn
9781631571107
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)907451308
  • (OCoLC)ocn907451308
Label
The connected consumer, Dinesh Kumar
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [149]-156) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Traditional marketing faces a challenge today -- The age of E-commerce -- The connected customer -- The connected company -- Data mining and analytics -- Marketing communications for the connected consumer -- Measuring web equity -- Future of consumer behavior
Dimensions
23 cm
Extent
[ix], 160 pages
Isbn
9781631571107
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)907451308
  • (OCoLC)ocn907451308

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