The Resource The death of a thousand cuts : corporate campaigns and the attack on the corporation, Jarol B. Manheim

The death of a thousand cuts : corporate campaigns and the attack on the corporation, Jarol B. Manheim

Label
The death of a thousand cuts : corporate campaigns and the attack on the corporation
Title
The death of a thousand cuts
Title remainder
corporate campaigns and the attack on the corporation
Statement of responsibility
Jarol B. Manheim
Creator
Subject
Language
eng
Summary
"A corporate campaign is an organized assault - involving economic, political, legal and psychological warfare - on a company that has offended a labor union or an advocacy group. The attack usually centers around the media, where the protagonists attempt to redefine the image - and tarnish the reputation - of the target company. The central idea is to undermine the company's relationships with its key stakeholders: customers, employees, shareholders, bankers, regulators, and the general public, among others. It attempts to turn them into pressure points to which management must respond." "The Death of a Thousand Cuts provides the first comprehensive study of the history, strategies, tactics, and effects of these systematic attacks on the reputations of many prominent companies - Campbell's Soup, Caterpillar, Federal Express, General Dynamics, Home Depot, International Paper, K-Mart and many more - and on the legitimacy of the corporation itself."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorDate
1946-
http://library.link/vocab/creatorName
Manheim, Jarol B.
Index
index present
LC call number
HD59
LC item number
.M257 2001
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Corporations
  • Labor unions
  • Corporate image
  • Social pressure
  • Demonstrations
  • Negative goodwill
  • Social responsibility of business
  • Business ethics
  • Industrial relations
  • Entreprises
  • Syndicats
  • Entreprises
  • Pression sociale
  • Manifestations
  • Écart d'acquisition négatif
  • Entreprises
  • Morale des affaires
  • Relations industrielles
  • Business ethics
  • Corporate image
  • Corporations
  • Demonstrations
  • Industrial relations
  • Labor unions
  • Negative goodwill
  • Social pressure
  • Social responsibility of business
  • Public relations
  • Corporate image
  • Sociale aspecten
  • Ethische aspecten
Label
The death of a thousand cuts : corporate campaigns and the attack on the corporation, Jarol B. Manheim
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • The Codes of the West
  • Money Talks ...
  • ... and the Customers Walk
  • The Tools of Capitalism
  • The Campaign Branches Out
  • Telling the Public What It Thinks
  • Weaving a Web, Worldwide
  • Back to the Future
  • Union-Initiated and Other Labor-Based Corporate Campaigns, 1974-1999
  • Anticorporate Campaigns Launched by Nonlabor Entities, 1989-1999
  • From Ann Arbor, With Love
  • The State of the Unions
  • The Learning Curve
  • The Corporate Campaign Comes of Age
  • Nonlabor-Based Anticorporate Campaigns
  • Look for the Union Label
  • Attack of the "Tree-Huggers"
  • Campaigning by the Book
Dimensions
24 cm
Extent
xvii, 362 pages
Isbn
9780805838312
Lccn
00034780
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)44045721
  • (OCoLC)ocm44045721
Label
The death of a thousand cuts : corporate campaigns and the attack on the corporation, Jarol B. Manheim
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • The Codes of the West
  • Money Talks ...
  • ... and the Customers Walk
  • The Tools of Capitalism
  • The Campaign Branches Out
  • Telling the Public What It Thinks
  • Weaving a Web, Worldwide
  • Back to the Future
  • Union-Initiated and Other Labor-Based Corporate Campaigns, 1974-1999
  • Anticorporate Campaigns Launched by Nonlabor Entities, 1989-1999
  • From Ann Arbor, With Love
  • The State of the Unions
  • The Learning Curve
  • The Corporate Campaign Comes of Age
  • Nonlabor-Based Anticorporate Campaigns
  • Look for the Union Label
  • Attack of the "Tree-Huggers"
  • Campaigning by the Book
Dimensions
24 cm
Extent
xvii, 362 pages
Isbn
9780805838312
Lccn
00034780
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)44045721
  • (OCoLC)ocm44045721

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