The Resource The definitive book of branding, edited by Kartikeya Kompella

The definitive book of branding, edited by Kartikeya Kompella

Label
The definitive book of branding
Title
The definitive book of branding
Statement of responsibility
edited by Kartikeya Kompella
Contributor
Editor
Subject
Language
eng
Cataloging source
NhCcYBP
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.D44 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Kompella, Kartikeya
  • ProQuest (Firm)
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Globalization
Label
The definitive book of branding, edited by Kartikeya Kompella
Instantiates
Publication
Note
Description based on print version record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Section 2: From niche to mainstream. 3.
  • The power of words and stories
  • John Simmons
  • 4.
  • All together now : the new and vital strategy of "community"
  • Douglas Atkin
  • 5.
  • What it really means to be a challenger in today's world
  • Adam Morgan
  • 6.
  • Foreword
  • Building brand authenticity
  • Michael B. Beverland
  • 7.
  • The most important brand question : how does it make them feel?
  • Daryl Travis
  • 8.
  • Brands and innovation
  • Jean-Noël Kapferer
  • 9.
  • Branding with a cause
  • Keith Weed
  • Kartikeya Kompella.
  • Section 3: Branding beyond marketing. 10.
  • Living the brand
  • Nicholas Ind
  • 11.
  • Employer brand management
  • Richard Mosley
  • 12.
  • Global branding : strategy, creativity, and leadership
  • Sicco van Gelder
  • Preface. -- Section 1: Building blocks. 1.
  • 13.
  • Brand valuation : identifying and measuring the economic value creation of brands
  • Jan Lindemann.
  • Section 4: Together we stand. 14.
  • Co-branding
  • Tom Blackett
  • 15.
  • The guide to co-creation
  • Clare Fuller and Arunima Kapoor.
  • Section 5: Building brands on belief. 16.
  • The essence of positioning
  • What Chatterjee said : designing brands from the inside out
  • Patrick Hanlon
  • 17.
  • Passion brands: the extraordinary power of brand belief
  • Helen Edwards and Derek Day
  • 18.
  • Lovemarks in the age of now
  • Kevin Roberts
  • Al Ries
  • 2.
  • Creating meaningful brands : how brands evolve from labels on products to icons of meaning
  • Mark Batey.
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9789351501046
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
12015084
System control number
(NhCcYBP)12015084
Label
The definitive book of branding, edited by Kartikeya Kompella
Publication
Note
Description based on print version record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Section 2: From niche to mainstream. 3.
  • The power of words and stories
  • John Simmons
  • 4.
  • All together now : the new and vital strategy of "community"
  • Douglas Atkin
  • 5.
  • What it really means to be a challenger in today's world
  • Adam Morgan
  • 6.
  • Foreword
  • Building brand authenticity
  • Michael B. Beverland
  • 7.
  • The most important brand question : how does it make them feel?
  • Daryl Travis
  • 8.
  • Brands and innovation
  • Jean-Noël Kapferer
  • 9.
  • Branding with a cause
  • Keith Weed
  • Kartikeya Kompella.
  • Section 3: Branding beyond marketing. 10.
  • Living the brand
  • Nicholas Ind
  • 11.
  • Employer brand management
  • Richard Mosley
  • 12.
  • Global branding : strategy, creativity, and leadership
  • Sicco van Gelder
  • Preface. -- Section 1: Building blocks. 1.
  • 13.
  • Brand valuation : identifying and measuring the economic value creation of brands
  • Jan Lindemann.
  • Section 4: Together we stand. 14.
  • Co-branding
  • Tom Blackett
  • 15.
  • The guide to co-creation
  • Clare Fuller and Arunima Kapoor.
  • Section 5: Building brands on belief. 16.
  • The essence of positioning
  • What Chatterjee said : designing brands from the inside out
  • Patrick Hanlon
  • 17.
  • Passion brands: the extraordinary power of brand belief
  • Helen Edwards and Derek Day
  • 18.
  • Lovemarks in the age of now
  • Kevin Roberts
  • Al Ries
  • 2.
  • Creating meaningful brands : how brands evolve from labels on products to icons of meaning
  • Mark Batey.
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9789351501046
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
12015084
System control number
(NhCcYBP)12015084

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