The Resource The dominant influence of marketing in the 21st century : the marketing leviathan, edited by Philip J. Kitchen, Esc Rennes School of Business, France

The dominant influence of marketing in the 21st century : the marketing leviathan, edited by Philip J. Kitchen, Esc Rennes School of Business, France

Label
The dominant influence of marketing in the 21st century : the marketing leviathan
Title
The dominant influence of marketing in the 21st century
Title remainder
the marketing leviathan
Statement of responsibility
edited by Philip J. Kitchen, Esc Rennes School of Business, France
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.D639 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kitchen, Philip J
http://library.link/vocab/subjectName
  • Marketing
  • Internet marketing
  • Customer services
  • Customer services
  • Internet marketing
  • Marketing
Label
The dominant influence of marketing in the 21st century : the marketing leviathan, edited by Philip J. Kitchen, Esc Rennes School of Business, France
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
  • Kitchen, Philip J.
  • 7
  • 3
  • Who Is Like unto the Beast? Tall Tales of Fail Whales
  • Stephen Brown
  • Brown, Stephen
  • 28
  • 4
  • Seven Simple Rules to Better Customer Service
  • Charles R. Taylor
  • 1
  • Taylor, Charles R.
  • 48
  • 5
  • Ninety Trillion Spams and Counting: Rethinking the Marketing Social Contract in a Web 2.0 World
  • Fred K. Beard
  • Beard, Fred K.
  • 66
  • 6
  • Cloud as a New IMC Tool: How to Make Our Marketing More Ubiquitous
  • Shintaro Okazaki
  • Introduction
  • Okazaki, Shintaro
  • 95
  • 7
  • The Age of Organisationalism
  • Philip J. Kitchen
  • Kitchen, Philip J.
  • 113
  • Philip J. Kitchen
  • Kitchen, Philip J.
  • 1
  • 2
  • The Recasting, Questionability and Applicability of Hobbes' Leviathan
  • Philip J. Kitchen
Dimensions
23 cm
Extent
xiv, 138 pages
Isbn
9780230296831
Lccn
2013014633
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)825733617
  • (OCoLC)ocn825733617
Label
The dominant influence of marketing in the 21st century : the marketing leviathan, edited by Philip J. Kitchen, Esc Rennes School of Business, France
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
  • Kitchen, Philip J.
  • 7
  • 3
  • Who Is Like unto the Beast? Tall Tales of Fail Whales
  • Stephen Brown
  • Brown, Stephen
  • 28
  • 4
  • Seven Simple Rules to Better Customer Service
  • Charles R. Taylor
  • 1
  • Taylor, Charles R.
  • 48
  • 5
  • Ninety Trillion Spams and Counting: Rethinking the Marketing Social Contract in a Web 2.0 World
  • Fred K. Beard
  • Beard, Fred K.
  • 66
  • 6
  • Cloud as a New IMC Tool: How to Make Our Marketing More Ubiquitous
  • Shintaro Okazaki
  • Introduction
  • Okazaki, Shintaro
  • 95
  • 7
  • The Age of Organisationalism
  • Philip J. Kitchen
  • Kitchen, Philip J.
  • 113
  • Philip J. Kitchen
  • Kitchen, Philip J.
  • 1
  • 2
  • The Recasting, Questionability and Applicability of Hobbes' Leviathan
  • Philip J. Kitchen
Dimensions
23 cm
Extent
xiv, 138 pages
Isbn
9780230296831
Lccn
2013014633
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)825733617
  • (OCoLC)ocn825733617

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