The Resource The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker, Andy Smith ; with Carlye Adler

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker, Andy Smith ; with Carlye Adler

Label
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
Title
The dragonfly effect
Title remainder
quick, effective, and powerful ways to use social media to drive social change
Statement of responsibility
Jennifer Aaker, Andy Smith ; with Carlye Adler
Creator
Contributor
Subject
Language
eng
Summary
"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies. Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States. The Dragonfly Effect shows that you don't need money or power to inspire seismic change."--
Action
committed to retain for EAST
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Aaker, Jennifer Lynn
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.A25 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1968-
http://library.link/vocab/relatedWorkOrContributorName
  • Smith, Andy
  • Adler, Carlye
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Internet
  • Social entrepreneurship
  • Social responsibility of business
  • Social change
Label
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker, Andy Smith ; with Carlye Adler
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The dragonfly body: the system that keeps it airborne -- Wing 1: Focus: How to hatch a goal that will make an impact -- Wing 2: Grab attention: How to stick out in an overcrowded, overmessaged, noisy world -- Wing 3: Engage: How to make people connect with your goal -- Wing 4: Take action: How to empower others, enable them and cultivate a movement -- Onward and upward: You're flying! Now what? -- The dragonfly ecosystem
Dimensions
22 cm
Edition
1st ed.
Extent
xxv, 211 pages
Isbn
9780470614150
Isbn Type
(hc)
Lccn
2010024706
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)460061966
  • (OCoLC)ocn460061966
Label
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker, Andy Smith ; with Carlye Adler
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The dragonfly body: the system that keeps it airborne -- Wing 1: Focus: How to hatch a goal that will make an impact -- Wing 2: Grab attention: How to stick out in an overcrowded, overmessaged, noisy world -- Wing 3: Engage: How to make people connect with your goal -- Wing 4: Take action: How to empower others, enable them and cultivate a movement -- Onward and upward: You're flying! Now what? -- The dragonfly ecosystem
Dimensions
22 cm
Edition
1st ed.
Extent
xxv, 211 pages
Isbn
9780470614150
Isbn Type
(hc)
Lccn
2010024706
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)460061966
  • (OCoLC)ocn460061966

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