The Resource The global corporate brand book, Michael Morley

The global corporate brand book, Michael Morley

Label
The global corporate brand book
Title
The global corporate brand book
Statement of responsibility
Michael Morley
Creator
Subject
Language
eng
Action
committed to retain for EAST
Cataloging source
UKM
http://library.link/vocab/creatorName
Morley, Michael
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
M666 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Business names
  • Corporate image
  • Business names
  • Corporate image
  • Markenpolitik
  • Image
  • Unternehmen
  • Firmenimage
  • Markenpolitik
Label
The global corporate brand book, Michael Morley
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. The brand house -- 2. The house of brands -- 3. We are family -- 4. The brand, cèst moi -- 5. Transitions--the next generation -- 6. Location branding -- 7. The boring business of B2B -- 8. Professional service firms -- 9. Not-for-profits -- 10. Living the brand -- 11. Mergers and acquisitions -- 12. Rebranding the corporation -- 13. Crisis--the defining moment -- 14. The pillars--creating the brand foundation -- 15. Corporate social responsibility -- 16. What's it worth? -- 17. The role of public relations in brand building -- 18. Researching brand reputation
Dimensions
24 cm
Extent
xvii, 230 pages
Isbn
9781403996633
Isbn Type
(hbk.)
Lccn
2009281225
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)312626448
  • (OCoLC)ocn312626448
Label
The global corporate brand book, Michael Morley
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. The brand house -- 2. The house of brands -- 3. We are family -- 4. The brand, cèst moi -- 5. Transitions--the next generation -- 6. Location branding -- 7. The boring business of B2B -- 8. Professional service firms -- 9. Not-for-profits -- 10. Living the brand -- 11. Mergers and acquisitions -- 12. Rebranding the corporation -- 13. Crisis--the defining moment -- 14. The pillars--creating the brand foundation -- 15. Corporate social responsibility -- 16. What's it worth? -- 17. The role of public relations in brand building -- 18. Researching brand reputation
Dimensions
24 cm
Extent
xvii, 230 pages
Isbn
9781403996633
Isbn Type
(hbk.)
Lccn
2009281225
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)312626448
  • (OCoLC)ocn312626448

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