The Resource The idea writers : copywriting in a new media and marketing era, Teressa Iezzi

The idea writers : copywriting in a new media and marketing era, Teressa Iezzi

Label
The idea writers : copywriting in a new media and marketing era
Title
The idea writers
Title remainder
copywriting in a new media and marketing era
Statement of responsibility
Teressa Iezzi
Creator
Subject
Language
eng
Summary
  • Co-published with Advertising Age, The Idea Writers explores the changing advertising-industry landscape while guiding both new and experienced copywriters through the process of developing compelling brand content and experiences that sell
  • Teressa Iezzi taps the top creative minds in the industry for insight into how to conceive and bring to life innovative ideas. She shows readers what it's like to work as a copywriter at different types of agencies; looks at how and with whom writers are working; digs into the process behind effective, award-winning campaigns; and interviews the world's most successful visionaries
  • Teressa Iezzi is the editor of Advertising Age's Creativity, the leading voice of all things creative in advertising and design. She is also the creator and programmer of CAT, the creativity and technology event; a regular contributor to Advertising Age; and a frequent speaker on creativity and popular culture at industry events and in the media. --Book Jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Iezzi, Teressa
Index
index present
LC call number
HF5825
LC item number
.I49 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising copy
  • Marketing
  • Advertising copy
  • Marketing
  • Reclamecampagnes
  • Teksten
  • Schrijvers
  • Massamedia
  • Advertenties
  • Marketing
Label
The idea writers : copywriting in a new media and marketing era, Teressa Iezzi
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The creativity age -- Bernbach to the future -- The storytellers -- Digital is not a channel -- How to not write advertising -- Life in Adland -- Bringing ideas to life -- It's just getting good -- Appendix 1 : and now a few words from Lee Clow -- Appendix 2 : and now a few words from Jeff Goodby
Dimensions
24 cm
Edition
1st ed.
Extent
213 pages
Isbn
9780230613881
Lccn
2010035428
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)660161877
  • (OCoLC)ocn660161877
Label
The idea writers : copywriting in a new media and marketing era, Teressa Iezzi
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The creativity age -- Bernbach to the future -- The storytellers -- Digital is not a channel -- How to not write advertising -- Life in Adland -- Bringing ideas to life -- It's just getting good -- Appendix 1 : and now a few words from Lee Clow -- Appendix 2 : and now a few words from Jeff Goodby
Dimensions
24 cm
Edition
1st ed.
Extent
213 pages
Isbn
9780230613881
Lccn
2010035428
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)660161877
  • (OCoLC)ocn660161877

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