The Resource The impulse economy : understanding mobile shoppers and what makes them buy, Gary Schwartz

The impulse economy : understanding mobile shoppers and what makes them buy, Gary Schwartz

Label
The impulse economy : understanding mobile shoppers and what makes them buy
Title
The impulse economy
Title remainder
understanding mobile shoppers and what makes them buy
Statement of responsibility
Gary Schwartz
Creator
Subject
Language
eng
Summary
  • ""A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz, a pioneer in mobile technology and marketing who has spent his career working with businesses to answer these questions, has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales.But The Impulse Economy isn't just a book for businesses--it's also an eye-opening look into the ways our economy is changing every second of every day. Like Blink or The Tipping Point, the author looks at a phenomenon that's changing the way people behave and analyzing its roots and its causes. Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading"--
  • "From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Schwartz, Gary
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.S385 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Teleshopping
  • Consumer behavior
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Consumer behavior
  • Internet marketing
  • Teleshopping
  • Verbraucherverhalten
  • Mobiles Endgerät
  • Online-Marketing
  • Internet marketing
  • Shopping
  • Internet shopping
  • Consumers
Label
The impulse economy : understanding mobile shoppers and what makes them buy, Gary Schwartz
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introducing the Homunculus handheld -- Little store on the prairie -- The history of the mobile shopper -- When to pop the commerce question? -- Mobile commerce: no one's home -- Mobile commerce: knock knock -- Cracking bricks and mortar -- Advertising on the commerce channel
Dimensions
24 cm
Extent
viii, 229 pages
Isbn
9781451671889
Isbn Type
(e-book)
Lccn
2011036957
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)746834559
  • (OCoLC)ocn746834559
Label
The impulse economy : understanding mobile shoppers and what makes them buy, Gary Schwartz
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introducing the Homunculus handheld -- Little store on the prairie -- The history of the mobile shopper -- When to pop the commerce question? -- Mobile commerce: no one's home -- Mobile commerce: knock knock -- Cracking bricks and mortar -- Advertising on the commerce channel
Dimensions
24 cm
Extent
viii, 229 pages
Isbn
9781451671889
Isbn Type
(e-book)
Lccn
2011036957
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)746834559
  • (OCoLC)ocn746834559

Library Locations

  • African Studies LibraryBorrow it
    771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Alumni Medical LibraryBorrow it
    72 East Concord Street, Boston, MA, 02118, US
    42.336388 -71.072393
  • Astronomy LibraryBorrow it
    725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US
    42.350259 -71.105717
  • Fineman and Pappas Law LibrariesBorrow it
    765 Commonwealth Avenue, Boston, MA, 02215, US
    42.350979 -71.107023
  • Frederick S. Pardee Management LibraryBorrow it
    595 Commonwealth Avenue, Boston, MA, 02215, US
    42.349626 -71.099547
  • Howard Gotlieb Archival Research CenterBorrow it
    771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Mugar Memorial LibraryBorrow it
    771 Commonwealth Avenue, Boston, MA, 02215, US
    42.350723 -71.108227
  • Music LibraryBorrow it
    771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Pikering Educational Resources LibraryBorrow it
    2 Silber Way, Boston, MA, 02215, US
    42.349804 -71.101425
  • School of Theology LibraryBorrow it
    745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350494 -71.107235
  • Science & Engineering LibraryBorrow it
    38 Cummington Mall, Boston, MA, 02215, US
    42.348472 -71.102257
  • Stone Science LibraryBorrow it
    675 Commonwealth Avenue, Boston, MA, 02445, US
    42.350103 -71.103784
Processing Feedback ...