The Resource The intention economy : when customers take charge, Doc Searls

The intention economy : when customers take charge, Doc Searls

Label
The intention economy : when customers take charge
Title
The intention economy
Title remainder
when customers take charge
Statement of responsibility
Doc Searls
Creator
Subject
Language
eng
Summary
While marketers look for more ways to get personal with customers, including new tricks with "big data:, customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use pf personal data, build their own loyalty programs, dictate their own terms of service, tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost. And they will do all of this outside of any one vendor's silo. This new landscape we're entering is what Doc Searls calls the Intention Economy--one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many. New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors' CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own ways--all while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book
Cataloging source
DLC
http://library.link/vocab/creatorName
Searls, Doc
Index
index present
LC call number
HF5415.5
LC item number
.S448 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Customer relations
  • Customer services
  • Consumers' preferences
  • New products
  • Consumers' preferences
  • Customer relations
  • Customer services
  • New products
  • Kunde
  • Kundendienst
  • Verbraucherverhalten
Label
The intention economy : when customers take charge, Doc Searls
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The promised market -- The advertising bubble -- Your choice of captor -- Lopsided law -- Asymmetrical relations -- Dysloyalty -- Big data -- Complications -- Net pains -- The live web -- Agency -- Free and open -- Bits mean business -- Vertical and horizontal -- The comity of the commons -- Personal freedom -- VRM -- Development -- The four-party system -- The law in our own hands -- Small data -- APIs -- EmanciPaytion -- VRM + CRM -- The dance -- Commons cause -- What to do -- Epilogue: almost there
Dimensions
25 cm
Extent
xiv, 302 pages
Isbn
9781422158524
Isbn Type
(alk. paper)
Lccn
2011053277
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)744289960
  • (OCoLC)ocn744289960
Label
The intention economy : when customers take charge, Doc Searls
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The promised market -- The advertising bubble -- Your choice of captor -- Lopsided law -- Asymmetrical relations -- Dysloyalty -- Big data -- Complications -- Net pains -- The live web -- Agency -- Free and open -- Bits mean business -- Vertical and horizontal -- The comity of the commons -- Personal freedom -- VRM -- Development -- The four-party system -- The law in our own hands -- Small data -- APIs -- EmanciPaytion -- VRM + CRM -- The dance -- Commons cause -- What to do -- Epilogue: almost there
Dimensions
25 cm
Extent
xiv, 302 pages
Isbn
9781422158524
Isbn Type
(alk. paper)
Lccn
2011053277
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)744289960
  • (OCoLC)ocn744289960

Library Locations

  • African Studies LibraryBorrow it
    771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Alumni Medical LibraryBorrow it
    72 East Concord Street, Boston, MA, 02118, US
    42.336388 -71.072393
  • Astronomy LibraryBorrow it
    725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US
    42.350259 -71.105717
  • Fineman and Pappas Law LibrariesBorrow it
    765 Commonwealth Avenue, Boston, MA, 02215, US
    42.350979 -71.107023
  • Frederick S. Pardee Management LibraryBorrow it
    595 Commonwealth Avenue, Boston, MA, 02215, US
    42.349626 -71.099547
  • Howard Gotlieb Archival Research CenterBorrow it
    771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Mugar Memorial LibraryBorrow it
    771 Commonwealth Avenue, Boston, MA, 02215, US
    42.350723 -71.108227
  • Music LibraryBorrow it
    771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Pikering Educational Resources LibraryBorrow it
    2 Silber Way, Boston, MA, 02215, US
    42.349804 -71.101425
  • School of Theology LibraryBorrow it
    745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350494 -71.107235
  • Science & Engineering LibraryBorrow it
    38 Cummington Mall, Boston, MA, 02215, US
    42.348472 -71.102257
  • Stone Science LibraryBorrow it
    675 Commonwealth Avenue, Boston, MA, 02445, US
    42.350103 -71.103784
Processing Feedback ...