The Resource The interplay of influence : news, advertising, politics, and the mass media, Kathleen Hall Jamieson, Karlyn Kohrs Campbell

The interplay of influence : news, advertising, politics, and the mass media, Kathleen Hall Jamieson, Karlyn Kohrs Campbell

Label
The interplay of influence : news, advertising, politics, and the mass media
Title
The interplay of influence
Title remainder
news, advertising, politics, and the mass media
Statement of responsibility
Kathleen Hall Jamieson, Karlyn Kohrs Campbell
Creator
Contributor
Subject
Language
eng
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorName
Jamieson, Kathleen Hall
Illustrations
illustrations
Index
index present
LC call number
P94
LC item number
.J34 2001
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Campbell, Karlyn Kohrs
http://library.link/vocab/subjectName
  • Mass media
  • Mass media
  • Advertising
  • Mass media
  • Mass media
Label
The interplay of influence : news, advertising, politics, and the mass media, Kathleen Hall Jamieson, Karlyn Kohrs Campbell
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • 5.
  • Ratings and revenues : the audience in mass media social systems
  • 6.
  • What is advertising
  • 7.
  • Persuasion through advertising
  • 8.
  • Influencing advertisers
  • 9.
  • How to influence the media
  • 1. The
  • 10.
  • Political versus product campaigns
  • 11.
  • News and advertising in the political campaign
  • media : an introduction
  • 2.
  • What is news
  • 3.
  • News as persuasion--
  • 4.
  • Influencing the news media
Dimensions
24 cm.
Edition
5th ed.
Extent
xx, 362 p.
Isbn
9780534533649
Isbn Type
(pbk. : alk. paper)
Lccn
00035194
Other physical details
ill.
System control number
(OCoLC)43662254
Label
The interplay of influence : news, advertising, politics, and the mass media, Kathleen Hall Jamieson, Karlyn Kohrs Campbell
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • 5.
  • Ratings and revenues : the audience in mass media social systems
  • 6.
  • What is advertising
  • 7.
  • Persuasion through advertising
  • 8.
  • Influencing advertisers
  • 9.
  • How to influence the media
  • 1. The
  • 10.
  • Political versus product campaigns
  • 11.
  • News and advertising in the political campaign
  • media : an introduction
  • 2.
  • What is news
  • 3.
  • News as persuasion--
  • 4.
  • Influencing the news media
Dimensions
24 cm.
Edition
5th ed.
Extent
xx, 362 p.
Isbn
9780534533649
Isbn Type
(pbk. : alk. paper)
Lccn
00035194
Other physical details
ill.
System control number
(OCoLC)43662254

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