The Resource The language of branding : theories, strategies and tactics, Dawn Lerman, Robert J. Morais, David Luna

The language of branding : theories, strategies and tactics, Dawn Lerman, Robert J. Morais, David Luna

Label
The language of branding : theories, strategies and tactics
Title
The language of branding
Title remainder
theories, strategies and tactics
Statement of responsibility
Dawn Lerman, Robert J. Morais, David Luna
Creator
Contributor
Author
Provider
Subject
Language
eng
Cataloging source
NhCcYBP
http://library.link/vocab/creatorName
Lerman, Dawn
Index
index present
LC call number
HF5415.1255
LC item number
.L387 2018
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Morais, Robert J.
  • Luna, David
  • ProQuest
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Advertising
  • Communication in marketing
Label
The language of branding : theories, strategies and tactics, Dawn Lerman, Robert J. Morais, David Luna
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Acknowledgements -- Why brand language matters -- Brand language fundamentals -- The brand story -- The brand language brief -- The language of brand names -- The language of advertising claims -- The language of packaging -- The language of online and offline customer-brand interactions -- Brand language and brand management -- Glossary -- Index
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9781136494321
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
15056735
System control number
(NhCcYBP)15056735
Label
The language of branding : theories, strategies and tactics, Dawn Lerman, Robert J. Morais, David Luna
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Acknowledgements -- Why brand language matters -- Brand language fundamentals -- The brand story -- The brand language brief -- The language of brand names -- The language of advertising claims -- The language of packaging -- The language of online and offline customer-brand interactions -- Brand language and brand management -- Glossary -- Index
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9781136494321
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
15056735
System control number
(NhCcYBP)15056735

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