The Resource The manager's guide to competitive marketing strategies, Norton Paley

The manager's guide to competitive marketing strategies, Norton Paley

Label
The manager's guide to competitive marketing strategies
Title
The manager's guide to competitive marketing strategies
Statement of responsibility
Norton Paley
Creator
Subject
Language
eng
Summary
"The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, The Manager's Guide to Competitive Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this book updates the reader to the latest techniques on developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures."--Jacket
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorName
Paley, Norton
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.P32 1999
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
  • Marketing
  • Marketing stratégique
Label
The manager's guide to competitive marketing strategies, Norton Paley
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Strategic Marketing Planning
  • Developing the Marketing Plan
  • Specific Competitive Strategies
  • Market Strategies
  • Product/Service Strategies
  • Pricing Strategies
  • Promotion Strategies
  • Distribution Strategies
  • A Global Marketing Perspective and Strategy Teams
  • Strategy and Its Basic Principles
  • Competitive Strategies in Action
  • The Framework for Competitive Analysis
  • External Analysis
  • Internal Analysis
  • Marketing Research and Planning
  • Developing a Marketing Intelligence System
  • Marketing Research Techniques
Dimensions
27 cm
Edition
2nd ed.
Extent
xvii, 427 pages
Isbn
9781574442342
Lccn
98051466
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)40359422
  • (OCoLC)ocm40359422
Label
The manager's guide to competitive marketing strategies, Norton Paley
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Strategic Marketing Planning
  • Developing the Marketing Plan
  • Specific Competitive Strategies
  • Market Strategies
  • Product/Service Strategies
  • Pricing Strategies
  • Promotion Strategies
  • Distribution Strategies
  • A Global Marketing Perspective and Strategy Teams
  • Strategy and Its Basic Principles
  • Competitive Strategies in Action
  • The Framework for Competitive Analysis
  • External Analysis
  • Internal Analysis
  • Marketing Research and Planning
  • Developing a Marketing Intelligence System
  • Marketing Research Techniques
Dimensions
27 cm
Edition
2nd ed.
Extent
xvii, 427 pages
Isbn
9781574442342
Lccn
98051466
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)40359422
  • (OCoLC)ocm40359422

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