The Resource The mechanical bride: : folklore of industrial man

The mechanical bride: : folklore of industrial man

Label
The mechanical bride: : folklore of industrial man
Title
The mechanical bride:
Title remainder
folklore of industrial man
Creator
Subject
Language
eng
Summary
"This brilliant and witty approach to the contemporary scene revolutionized the study of communication theory in our time. Marshall McLuhan's famous pronouncement that 'the medium is the message' is revealed, in this seminal work, by the 'media' themselves--the original advertisements; the contemporary heroes from Tarzan to Superman; the executive gimmicks of 'know how' and 'plain talk' that constitute the folklore of industrial man. Professor McLuhan's penetrating and probing approach has invaluable insights for all readers--general reader or educator, management man or creative writer--indeed, for every consumer or creator in every field. ... Long a famous 'underground' work, The mechanical bride is now obviously the book that pointed the way toward untangling the complicated web of today's communications."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorDate
1911-1980
http://library.link/vocab/creatorName
McLuhan, Marshall
LC call number
HM291
LC item number
.M35
http://library.link/vocab/subjectName
  • Social psychology
  • Advertising
  • Consumers
  • Consommateurs
  • Psychologie sociale
  • Publicité
  • Consommateurs
  • Advertising
  • Consumers
  • Social psychology
  • Reclamedrukwerk
  • Beeldcultuur
  • Industriegesellschaft
  • Massenmedien
  • Volkskultur
  • Werbung
  • Industriegesellschaft
  • Massenmedien
  • Volkskultur
  • Werbung
  • United States
  • USA
  • USA
Label
The mechanical bride: : folklore of industrial man
Instantiates
Publication
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Book of the hour
  • Roast duck with Jefferson
  • Crime does not pay
  • Know-How
  • Executive ability
  • Heading for failure
  • Plain talk
  • The great books
  • Galluputians
  • Market research
  • Front page
  • Emily Post
  • Co-education
  • The poor rich
  • Men of distinction
  • How not to offend
  • Li'l Abner
  • Orphan Annie
  • Bringing up father
  • Blondie
  • The bold look
  • Nose for news
  • From top to toe
  • Looking up my son
  • Eye appeal
  • Woman in a mirror
  • Husband's choice
  • Magic that changes mood
  • The drowned man
  • The voice of the lab
  • Love-goddess assembly line
  • The mechanical bride
  • The Ballet Luce
  • Superman
  • Tarzan
  • The corpse as still life
  • From Da Vinci to Holmes
  • First breakfast at home
  • Understanding America
  • Freedom -- American style
  • Cokes and cheesecake
  • Love novice
  • The law of the jungle
  • The revolution is intact
  • Education
  • I'm tough
  • What it takes to stay in
  • Murder the umpire
  • I am the Bill of Rights
  • The tough as Narcissus
  • Bogart hero
  • Pollyanna digest
  • Money in comics
  • Corset success curve
  • Deep consolation
  • Horse opera and soap opera
  • Charlie McCarthy
  • The Sage of Waldorf Towers
  • Freedom to listen
Dimensions
28 cm
Extent
157 pages
Lccn
51013309
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)00758525
  • (OCoLC)ocm00758525
Label
The mechanical bride: : folklore of industrial man
Publication
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Book of the hour
  • Roast duck with Jefferson
  • Crime does not pay
  • Know-How
  • Executive ability
  • Heading for failure
  • Plain talk
  • The great books
  • Galluputians
  • Market research
  • Front page
  • Emily Post
  • Co-education
  • The poor rich
  • Men of distinction
  • How not to offend
  • Li'l Abner
  • Orphan Annie
  • Bringing up father
  • Blondie
  • The bold look
  • Nose for news
  • From top to toe
  • Looking up my son
  • Eye appeal
  • Woman in a mirror
  • Husband's choice
  • Magic that changes mood
  • The drowned man
  • The voice of the lab
  • Love-goddess assembly line
  • The mechanical bride
  • The Ballet Luce
  • Superman
  • Tarzan
  • The corpse as still life
  • From Da Vinci to Holmes
  • First breakfast at home
  • Understanding America
  • Freedom -- American style
  • Cokes and cheesecake
  • Love novice
  • The law of the jungle
  • The revolution is intact
  • Education
  • I'm tough
  • What it takes to stay in
  • Murder the umpire
  • I am the Bill of Rights
  • The tough as Narcissus
  • Bogart hero
  • Pollyanna digest
  • Money in comics
  • Corset success curve
  • Deep consolation
  • Horse opera and soap opera
  • Charlie McCarthy
  • The Sage of Waldorf Towers
  • Freedom to listen
Dimensions
28 cm
Extent
157 pages
Lccn
51013309
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)00758525
  • (OCoLC)ocm00758525

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