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The Resource The mechanical bride: : folklore of industrial man
The mechanical bride: : folklore of industrial man
Resource Information
The item The mechanical bride: : folklore of industrial man represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Boston University Libraries.This item is available to borrow from all library branches.
Resource Information
The item The mechanical bride: : folklore of industrial man represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Boston University Libraries.
This item is available to borrow from all library branches.
- Summary
- "This brilliant and witty approach to the contemporary scene revolutionized the study of communication theory in our time. Marshall McLuhan's famous pronouncement that 'the medium is the message' is revealed, in this seminal work, by the 'media' themselves--the original advertisements; the contemporary heroes from Tarzan to Superman; the executive gimmicks of 'know how' and 'plain talk' that constitute the folklore of industrial man. Professor McLuhan's penetrating and probing approach has invaluable insights for all readers--general reader or educator, management man or creative writer--indeed, for every consumer or creator in every field. ... Long a famous 'underground' work, The mechanical bride is now obviously the book that pointed the way toward untangling the complicated web of today's communications."--Jacket
- Language
- eng
- Extent
- 157 pages
- Contents
-
- Book of the hour
- Roast duck with Jefferson
- Crime does not pay
- Know-How
- Executive ability
- Heading for failure
- Plain talk
- The great books
- Galluputians
- Market research
- Front page
- Emily Post
- Co-education
- The poor rich
- Men of distinction
- How not to offend
- Li'l Abner
- Orphan Annie
- Bringing up father
- Blondie
- The bold look
- Nose for news
- From top to toe
- Looking up my son
- Eye appeal
- Woman in a mirror
- Husband's choice
- Magic that changes mood
- The drowned man
- The voice of the lab
- Love-goddess assembly line
- The mechanical bride
- The Ballet Luce
- Superman
- Tarzan
- The corpse as still life
- From Da Vinci to Holmes
- First breakfast at home
- Understanding America
- Freedom -- American style
- Cokes and cheesecake
- Love novice
- The law of the jungle
- The revolution is intact
- Education
- I'm tough
- What it takes to stay in
- Murder the umpire
- I am the Bill of Rights
- The tough as Narcissus
- Bogart hero
- Pollyanna digest
- Money in comics
- Corset success curve
- Deep consolation
- Horse opera and soap opera
- Charlie McCarthy
- The Sage of Waldorf Towers
- Freedom to listen
- Label
- The mechanical bride: : folklore of industrial man
- Title
- The mechanical bride:
- Title remainder
- folklore of industrial man
- Subject
-
- Advertising -- Psychological aspects
- Beeldcultuur
- Consommateurs -- États-Unis
- Consommateurs -- États-Unis
- Consumers
- Consumers -- United States
- Industriegesellschaft
- Industriegesellschaft
- Massenmedien
- Massenmedien
- Psychologie sociale
- Advertising -- Psychological aspects
- Reclamedrukwerk
- Social psychology
- Social psychology
- USA
- USA
- United States
- Volkskultur
- Volkskultur
- Werbung
- Werbung
- Publicité
- Language
- eng
- Summary
- "This brilliant and witty approach to the contemporary scene revolutionized the study of communication theory in our time. Marshall McLuhan's famous pronouncement that 'the medium is the message' is revealed, in this seminal work, by the 'media' themselves--the original advertisements; the contemporary heroes from Tarzan to Superman; the executive gimmicks of 'know how' and 'plain talk' that constitute the folklore of industrial man. Professor McLuhan's penetrating and probing approach has invaluable insights for all readers--general reader or educator, management man or creative writer--indeed, for every consumer or creator in every field. ... Long a famous 'underground' work, The mechanical bride is now obviously the book that pointed the way toward untangling the complicated web of today's communications."--Jacket
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1911-1980
- http://library.link/vocab/creatorName
- McLuhan, Marshall
- LC call number
- HM291
- LC item number
- .M35
- http://library.link/vocab/subjectName
-
- Social psychology
- Advertising
- Consumers
- Consommateurs
- Psychologie sociale
- Publicité
- Consommateurs
- Advertising
- Consumers
- Social psychology
- Reclamedrukwerk
- Beeldcultuur
- Industriegesellschaft
- Massenmedien
- Volkskultur
- Werbung
- Industriegesellschaft
- Massenmedien
- Volkskultur
- Werbung
- United States
- USA
- USA
- Label
- The mechanical bride: : folklore of industrial man
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Book of the hour
- Roast duck with Jefferson
- Crime does not pay
- Know-How
- Executive ability
- Heading for failure
- Plain talk
- The great books
- Galluputians
- Market research
- Front page
- Emily Post
- Co-education
- The poor rich
- Men of distinction
- How not to offend
- Li'l Abner
- Orphan Annie
- Bringing up father
- Blondie
- The bold look
- Nose for news
- From top to toe
- Looking up my son
- Eye appeal
- Woman in a mirror
- Husband's choice
- Magic that changes mood
- The drowned man
- The voice of the lab
- Love-goddess assembly line
- The mechanical bride
- The Ballet Luce
- Superman
- Tarzan
- The corpse as still life
- From Da Vinci to Holmes
- First breakfast at home
- Understanding America
- Freedom -- American style
- Cokes and cheesecake
- Love novice
- The law of the jungle
- The revolution is intact
- Education
- I'm tough
- What it takes to stay in
- Murder the umpire
- I am the Bill of Rights
- The tough as Narcissus
- Bogart hero
- Pollyanna digest
- Money in comics
- Corset success curve
- Deep consolation
- Horse opera and soap opera
- Charlie McCarthy
- The Sage of Waldorf Towers
- Freedom to listen
- Dimensions
- 28 cm
- Extent
- 157 pages
- Lccn
- 51013309
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- (OCoLC)00758525
- (OCoLC)ocm00758525
- Label
- The mechanical bride: : folklore of industrial man
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Book of the hour
- Roast duck with Jefferson
- Crime does not pay
- Know-How
- Executive ability
- Heading for failure
- Plain talk
- The great books
- Galluputians
- Market research
- Front page
- Emily Post
- Co-education
- The poor rich
- Men of distinction
- How not to offend
- Li'l Abner
- Orphan Annie
- Bringing up father
- Blondie
- The bold look
- Nose for news
- From top to toe
- Looking up my son
- Eye appeal
- Woman in a mirror
- Husband's choice
- Magic that changes mood
- The drowned man
- The voice of the lab
- Love-goddess assembly line
- The mechanical bride
- The Ballet Luce
- Superman
- Tarzan
- The corpse as still life
- From Da Vinci to Holmes
- First breakfast at home
- Understanding America
- Freedom -- American style
- Cokes and cheesecake
- Love novice
- The law of the jungle
- The revolution is intact
- Education
- I'm tough
- What it takes to stay in
- Murder the umpire
- I am the Bill of Rights
- The tough as Narcissus
- Bogart hero
- Pollyanna digest
- Money in comics
- Corset success curve
- Deep consolation
- Horse opera and soap opera
- Charlie McCarthy
- The Sage of Waldorf Towers
- Freedom to listen
- Dimensions
- 28 cm
- Extent
- 157 pages
- Lccn
- 51013309
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- (OCoLC)00758525
- (OCoLC)ocm00758525
Subject
- Advertising -- Psychological aspects
- Beeldcultuur
- Consommateurs -- États-Unis
- Consommateurs -- États-Unis
- Consumers
- Consumers -- United States
- Industriegesellschaft
- Industriegesellschaft
- Massenmedien
- Massenmedien
- Psychologie sociale
- Advertising -- Psychological aspects
- Reclamedrukwerk
- Social psychology
- Social psychology
- USA
- USA
- United States
- Volkskultur
- Volkskultur
- Werbung
- Werbung
- Publicité
Library Locations
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African Studies LibraryBorrow it771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US42.350723 -71.108227
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Astronomy LibraryBorrow it725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US42.350259 -71.105717
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Fineman and Pappas Law LibrariesBorrow it765 Commonwealth Avenue, Boston, MA, 02215, US42.350979 -71.107023
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Frederick S. Pardee Management LibraryBorrow it595 Commonwealth Avenue, Boston, MA, 02215, US42.349626 -71.099547
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Howard Gotlieb Archival Research CenterBorrow it771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US42.350723 -71.108227
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Music LibraryBorrow it771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US42.350723 -71.108227
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Pikering Educational Resources LibraryBorrow it2 Silber Way, Boston, MA, 02215, US42.349804 -71.101425
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School of Theology LibraryBorrow it745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US42.350494 -71.107235
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Science & Engineering LibraryBorrow it38 Cummington Mall, Boston, MA, 02215, US42.348472 -71.102257
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.bu.edu/portal/The-mechanical-bride--folklore-of-industrial/Nlga5yh_79o/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.bu.edu/portal/The-mechanical-bride--folklore-of-industrial/Nlga5yh_79o/">The mechanical bride: : folklore of industrial man</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.bu.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.bu.edu/">Boston University Libraries</a></span></span></span></span></div>
