The Resource The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz

The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz

Label
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Title
The media handbook
Title remainder
a complete guide to advertising media selection, planning, research, and buying
Statement of responsibility
Helen Katz
Creator
Contributor
Author
Provider
Subject
Language
eng
Member of
Cataloging source
NhCcYBP
http://library.link/vocab/creatorName
Katz, Helen E
Index
index present
LC call number
HF5826.5
LC item number
.K38 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ProQuest
Series statement
Routledge Communication Series
http://library.link/vocab/subjectName
  • Advertising media planning
  • Mass media and business
  • Marketing channels
Label
The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz
Instantiates
Publication
Note
First edition published by NTC Business Book 1995
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Edition
Sixth edition.
Extent
1 online resource.
Form of item
online
Isbn
9781134974429
Lccn
2016019566
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
13137585
System control number
(NhCcYBP)13137585
Label
The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz
Publication
Note
First edition published by NTC Business Book 1995
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Edition
Sixth edition.
Extent
1 online resource.
Form of item
online
Isbn
9781134974429
Lccn
2016019566
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
13137585
System control number
(NhCcYBP)13137585

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