The Resource The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz

The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz

Label
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Title
The media handbook
Title remainder
a complete guide to advertising media selection, planning, research, and buying
Statement of responsibility
Helen Katz
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Katz, Helen E
Illustrations
illustrations
Index
index present
LC call number
HF5826.5
LC item number
.K38 2003
Literary form
non fiction
Nature of contents
bibliography
Series statement
LEA's communication series.
http://library.link/vocab/subjectName
  • Advertising media planning
  • Mass media and business
  • Marketing channels
Label
The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 181-184) and index
Contents
What is media? -- Media in the marketing context -- Developing optimal media objectives -- Exploring the media -- Terms, calculations, and considerations -- Creating the plan -- Offering alternatives -- Making the media buys -- Evaluating the media plan
Dimensions
24 cm.
Edition
3rd ed.
Extent
xvii, 189 p.
Isbn
9780805857177
Isbn Type
(alk. paper)
Lccn
20050577 45
Other physical details
ill.
System control number
(OCoLC)62421348
Label
The media handbook : a complete guide to advertising media selection, planning, research, and buying, Helen Katz
Publication
Bibliography note
Includes bibliographical references (p. 181-184) and index
Contents
What is media? -- Media in the marketing context -- Developing optimal media objectives -- Exploring the media -- Terms, calculations, and considerations -- Creating the plan -- Offering alternatives -- Making the media buys -- Evaluating the media plan
Dimensions
24 cm.
Edition
3rd ed.
Extent
xvii, 189 p.
Isbn
9780805857177
Isbn Type
(alk. paper)
Lccn
20050577 45
Other physical details
ill.
System control number
(OCoLC)62421348

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