The Resource The multinational enterprise : theory and history, Mark Casson (Professor of Economics and Director, Centre for Institutions and Economic History, University of Reading, UK)

The multinational enterprise : theory and history, Mark Casson (Professor of Economics and Director, Centre for Institutions and Economic History, University of Reading, UK)

Label
The multinational enterprise : theory and history
Title
The multinational enterprise
Title remainder
theory and history
Statement of responsibility
Mark Casson (Professor of Economics and Director, Centre for Institutions and Economic History, University of Reading, UK)
Contributor
Editor
Publisher
Subject
Genre
Language
eng
Summary
In The Multinational Enterprise, Mark Casson - an important thinker in international business for more than 40 years - provides a state-of-the art review of recent developments in the economic theory of the multinational enterprise. He shows how recent developments in theory shed new light on the historical emergence of multinational enterprises, and explains the various forms that multinationality has taken in different industries and regions of the world. Mark Casson brings together his leading research on internalisation theory as a general theory of the multinational enterprise. He offers cutting-edge analysis across four distinct sections: marketing and brands, supply chain coordination, methodology and the theory of the firm, and risk management. The book also sets out an exciting new research agenda, which explores the future place of the multinational in the evolving 'knowledge economy' and in a politically uncertain world. This book will appeal to doctoral students and faculty in business schools in need of the latest theoretical developments and also those in economics departments that specialise in business and industrial economics
Cataloging source
DLC
Index
index present
LC call number
HD2755.5
LC item number
.M85 2018
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1945-
http://library.link/vocab/relatedWorkOrContributorName
  • Casson, Mark
  • Edward Elgar Publishing
http://library.link/vocab/subjectName
International business enterprises
Label
The multinational enterprise : theory and history, Mark Casson (Professor of Economics and Director, Centre for Institutions and Economic History, University of Reading, UK)
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Contents: Preface -- PART I Introduction and overview -- 1. The future of the multinational enterprise in historical perspective -- 2. Internalization theory: an unfinished agenda -- PART II Marketing and brands -- 3. Marketing and the multinational: extending internalisation theory -- 4. Brand protection and the globalization of British business -- PART III Supply chain coordination -- 5. Economic analysis of international supply chains: an internalization perspective -- 6. The economic theory of international business: a supply chain perspective -- 7. The economic theory of international supply chains: a systems view -- PART IV Methodology and the theory of the firm -- 8. Coase and international business: rethinking the connection -- 9. The economic theory of the firm as a foundation for international business theory -- 10. Alan Rugman's methodology -- PART V Risk management -- 11. Foreign direct investment in high-risk environments: a theoretical perspective -- 12. Foreign direct investment in high-risk environments: an historical perspective -- Index
Dimensions
unknown
Extent
1 online resource (368 pages)
Form of item
online
Isbn
9781788110068
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote
System control number
  • (OCoLC)1015240622
  • (OCoLC)on1015240622
  • (UtOrBLW)eep9781788110068
Label
The multinational enterprise : theory and history, Mark Casson (Professor of Economics and Director, Centre for Institutions and Economic History, University of Reading, UK)
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Contents: Preface -- PART I Introduction and overview -- 1. The future of the multinational enterprise in historical perspective -- 2. Internalization theory: an unfinished agenda -- PART II Marketing and brands -- 3. Marketing and the multinational: extending internalisation theory -- 4. Brand protection and the globalization of British business -- PART III Supply chain coordination -- 5. Economic analysis of international supply chains: an internalization perspective -- 6. The economic theory of international business: a supply chain perspective -- 7. The economic theory of international supply chains: a systems view -- PART IV Methodology and the theory of the firm -- 8. Coase and international business: rethinking the connection -- 9. The economic theory of the firm as a foundation for international business theory -- 10. Alan Rugman's methodology -- PART V Risk management -- 11. Foreign direct investment in high-risk environments: a theoretical perspective -- 12. Foreign direct investment in high-risk environments: an historical perspective -- Index
Dimensions
unknown
Extent
1 online resource (368 pages)
Form of item
online
Isbn
9781788110068
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote
System control number
  • (OCoLC)1015240622
  • (OCoLC)on1015240622
  • (UtOrBLW)eep9781788110068

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