The Resource The new direct marketing : how to implement a profit-driven database marketing strategy, David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra [and others]

The new direct marketing : how to implement a profit-driven database marketing strategy, David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra [and others]

Label
The new direct marketing : how to implement a profit-driven database marketing strategy
Title
The new direct marketing
Title remainder
how to implement a profit-driven database marketing strategy
Statement of responsibility
David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra [and others]
Contributor
Subject
Language
eng
Summary
"The New Direct Marketing, Third Edition, is your key to developing customized, customer-focused marketing programs and strategies. Detailed concepts are explained and supported with easy-to-understand graphs, charts, and case studies, giving you the tools you need to: offset skyrocketing marketing costs by customizing the sequence and flow of your communications; target promotions and bonus offers based on your customers' previous purchases, buying patterns, and stated preferences; and create ongoing customer dialogues, giving you a constant incoming stream of valuable demographic, psychographic, and lifestyle data."--Jacket
Action
committed to retain for EAST
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.126
LC item number
.N48 1999
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Batra, Rajeev
  • David Shepard Associates
http://library.link/vocab/subjectName
  • Direct marketing
  • Database marketing
  • Database management
  • Direct marketing
  • Internet marketing
  • Database marketing
  • Marketing direct
  • Bases de données
  • Bases de données
  • Marketing direct
  • Marketing sur Internet
  • Database management
  • Database marketing
  • Direct marketing
  • Direct marketing
  • Internet marketing
  • Direct marketing
  • Databanken
  • Marketing
  • Marketing direct
  • Marketing direct
  • Database-Marketing
  • Direktmarketing
  • Marketingstrategie
Label
The new direct marketing : how to implement a profit-driven database marketing strategy, David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra [and others]
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
29 cm
Edition
3rd ed.
Extent
xx, 716 pages
Isbn
9780070130708
Lccn
98030382
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)39523325
  • (OCoLC)ocm39523325
Label
The new direct marketing : how to implement a profit-driven database marketing strategy, David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra [and others]
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
29 cm
Edition
3rd ed.
Extent
xx, 716 pages
Isbn
9780070130708
Lccn
98030382
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)39523325
  • (OCoLC)ocm39523325

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