The Resource The new language of marketing 2.0 : how to use ANGELS to energize your market, Sandy Carter

The new language of marketing 2.0 : how to use ANGELS to energize your market, Sandy Carter

Label
The new language of marketing 2.0 : how to use ANGELS to energize your market
Title
The new language of marketing 2.0
Title remainder
how to use ANGELS to energize your market
Statement of responsibility
Sandy Carter
Creator
Subject
Language
eng
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Carter, Sandy
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.C37 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Communication in marketing
  • Web 2.0
  • Marketing
  • World Wide Web 2.0
  • Communication in marketing
  • Internet marketing
  • Web 2.0
Label
The new language of marketing 2.0 : how to use ANGELS to energize your market, Sandy Carter
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Part 1 -- A: Analyze here, there, and everywhere -- Listening and analyzing in the global world -- Segmentation in action : the Nortel case -- Globalization : Lenovo, Google, Unilever and IBM -- Part 2 -- N: Nail the strategy -- Fish where the fish are and use the right bait -- Relevance and roles : Forrester research -- Lightly branded : Eepybirb, the Coca-Cola company, and Mentos -- Corporate social responsibility : IBM's project green and Marks & Spencer -- Part 3 -- G: Go-to-market -- Break through the noise -- Influencer value : the IBM case study -- Part 4 -- E: Energize the ecosystem and market -- The new vessels -- Energize the channel with communities : OMG, Adobe and Rubicon consulting, and Harley-Davidson -- Virtual environments : the Coca-Cola company and IBM -- Widgets : the use of widgets at IBM -- Blogs : Midwest airlines and IBM -- Serious gaming : IBM's Innov8 -- Part 5 -- L: Leads and revenue -- Show me the money : a discussion with Google, the marketing leadership council, and marketingNPV -- Innovation, engagement, and business results : Adidas group, Conagra foods, Tellabs -- Marketing dashboards : IBM cognos -- Part 6 -- S: Scream through technology -- Screaming world changes -- Technology matters : IBM, Staples, Dell, and Myvirtualmodel -- Part 7 -- P: Putting it all together -- End-to-end example : IBM websphere and the SOA agenda, prolifics, and ascendant technology -- The top 10 don'ts and the marketing organization of the future
Dimensions
23 cm.
Extent
xlii, 466 p.
Isbn
9780137142491
Lccn
2008035861
Other physical details
ill.
System control number
  • (OCoLC)232978372
  • (OCoLC)ocn232978372
Label
The new language of marketing 2.0 : how to use ANGELS to energize your market, Sandy Carter
Publication
Bibliography note
Includes bibliographical references and index
Contents
Part 1 -- A: Analyze here, there, and everywhere -- Listening and analyzing in the global world -- Segmentation in action : the Nortel case -- Globalization : Lenovo, Google, Unilever and IBM -- Part 2 -- N: Nail the strategy -- Fish where the fish are and use the right bait -- Relevance and roles : Forrester research -- Lightly branded : Eepybirb, the Coca-Cola company, and Mentos -- Corporate social responsibility : IBM's project green and Marks & Spencer -- Part 3 -- G: Go-to-market -- Break through the noise -- Influencer value : the IBM case study -- Part 4 -- E: Energize the ecosystem and market -- The new vessels -- Energize the channel with communities : OMG, Adobe and Rubicon consulting, and Harley-Davidson -- Virtual environments : the Coca-Cola company and IBM -- Widgets : the use of widgets at IBM -- Blogs : Midwest airlines and IBM -- Serious gaming : IBM's Innov8 -- Part 5 -- L: Leads and revenue -- Show me the money : a discussion with Google, the marketing leadership council, and marketingNPV -- Innovation, engagement, and business results : Adidas group, Conagra foods, Tellabs -- Marketing dashboards : IBM cognos -- Part 6 -- S: Scream through technology -- Screaming world changes -- Technology matters : IBM, Staples, Dell, and Myvirtualmodel -- Part 7 -- P: Putting it all together -- End-to-end example : IBM websphere and the SOA agenda, prolifics, and ascendant technology -- The top 10 don'ts and the marketing organization of the future
Dimensions
23 cm.
Extent
xlii, 466 p.
Isbn
9780137142491
Lccn
2008035861
Other physical details
ill.
System control number
  • (OCoLC)232978372
  • (OCoLC)ocn232978372

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