The Resource The new maximarketing, Stan Rapp, Thomas L. Collins

The new maximarketing, Stan Rapp, Thomas L. Collins

Label
The new maximarketing
Title
The new maximarketing
Statement of responsibility
Stan Rapp, Thomas L. Collins
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Rapp, Stan
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.R3255 1996
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Collins, Thomas L
http://library.link/vocab/subjectName
  • Marketing
  • Advertising
  • Sales promotion
  • Advertising
  • Marketing
  • Sales promotion
  • Marketing
  • Advertenties
  • Informatiemaatschappij
Label
The new maximarketing, Stan Rapp, Thomas L. Collins
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references (pages 313-319) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 43
  • Chapter 4.
  • Maximized Media Exploration: The New Embarrassment of Riches
  • 73
  • Chapter 5.
  • Maximized Accountability: The Search for Making Advertising Truly Accountable
  • 115
  • Chapter 6.
  • Maximized Advertising Impact: Appealing to the Whole Brain to Build a Brand
  • 143
  • Chapter 1.
  • Chapter 7.
  • Maximized Promotion Results: Finding a Better Way in the Information Age
  • 169
  • Chapter 8.
  • Maximized Prospect Involvement: Building a Bridge Between the Advertising and the Sale
  • 209
  • Chapter 9.
  • Maximized Customer Cultivation: Using Your Database to Forge Lasting, Profitable Relationships
  • 249
  • Chapter 10.
  • Problems and Challenges in Today's Marketplace
  • The MaxiMarketing of Today and Tomorrow
  • 289
  • 1
  • Chapter 2.
  • The Essence of the MaxiMarketing Solution
  • 23
  • Chapter 3.
  • Maximized Target Selection: Finding Your Best Prospects and Customers
Dimensions
24 cm
Extent
xx, 330 pages
Isbn
9780071146708
Lccn
95037007
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)33008535
  • (OCoLC)ocm33008535
Label
The new maximarketing, Stan Rapp, Thomas L. Collins
Publication
Note
Includes index
Bibliography note
Includes bibliographical references (pages 313-319) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 43
  • Chapter 4.
  • Maximized Media Exploration: The New Embarrassment of Riches
  • 73
  • Chapter 5.
  • Maximized Accountability: The Search for Making Advertising Truly Accountable
  • 115
  • Chapter 6.
  • Maximized Advertising Impact: Appealing to the Whole Brain to Build a Brand
  • 143
  • Chapter 1.
  • Chapter 7.
  • Maximized Promotion Results: Finding a Better Way in the Information Age
  • 169
  • Chapter 8.
  • Maximized Prospect Involvement: Building a Bridge Between the Advertising and the Sale
  • 209
  • Chapter 9.
  • Maximized Customer Cultivation: Using Your Database to Forge Lasting, Profitable Relationships
  • 249
  • Chapter 10.
  • Problems and Challenges in Today's Marketplace
  • The MaxiMarketing of Today and Tomorrow
  • 289
  • 1
  • Chapter 2.
  • The Essence of the MaxiMarketing Solution
  • 23
  • Chapter 3.
  • Maximized Target Selection: Finding Your Best Prospects and Customers
Dimensions
24 cm
Extent
xx, 330 pages
Isbn
9780071146708
Lccn
95037007
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)33008535
  • (OCoLC)ocm33008535

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