The Resource The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly, by David Meerman Scott

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly, by David Meerman Scott

Label
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Title
The new rules of marketing & PR
Title remainder
how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Statement of responsibility
by David Meerman Scott
Creator
Author
Subject
Language
eng
Summary
Offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns
Cataloging source
UKMGB
http://library.link/vocab/creatorName
Scott, David Meerman
Illustrations
illustrations
Index
index present
LC call number
HF
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Public relations
  • Internet marketing
  • Public relations
Label
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly, by David Meerman Scott
Instantiates
Publication
Note
Previous edition: 2011
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
cm.
Edition
4th edition.
Extent
p.
Isbn
9781118488768
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)840431950
  • (OCoLC)ocn840431950
Label
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly, by David Meerman Scott
Publication
Note
Previous edition: 2011
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
cm.
Edition
4th edition.
Extent
p.
Isbn
9781118488768
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)840431950
  • (OCoLC)ocn840431950

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