The Resource The next hurrah : the communications revolution in American politics, Richard Armstrong

The next hurrah : the communications revolution in American politics, Richard Armstrong

Label
The next hurrah : the communications revolution in American politics
Title
The next hurrah
Title remainder
the communications revolution in American politics
Statement of responsibility
Richard Armstrong
Creator
Subject
Language
eng
Summary
This book covers how communication technologies have changed the American political process. The author examines the campaign and political uses of direct mail, telemarketing, cable television, satellites, electronic mail, bidirectional cable, and videotex
Cataloging source
DLC
http://library.link/vocab/creatorDate
1952-
http://library.link/vocab/creatorName
Armstrong, Richard
Index
index present
LC call number
JK2281
LC item number
.A76 1988
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Political campaigns
  • Mass media
  • Propagande électorale
  • Médias
  • Mass media
  • Political campaigns
  • Politics and government
  • Politik
  • Massenmedien
  • United States
  • États-Unis
  • United States
  • USA
Label
The next hurrah : the communications revolution in American politics, Richard Armstrong
Link
https://archive.org/details/nexthurrahcommun00arms
Instantiates
Publication
Note
Includes index
Bibliography note
Bibliography: p. [290]-292
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. Direct mail. The lazy man's way to riches -- High-tech origami : how direct mail works -- Confessions of a junk-mail junkie -- The goose that laid the golden egg -- pt. 2. The new technologies. Telemarketing : reach out and put the touch on someone -- Cable television : the Trojan horse of Fall River, Massachusetts -- Satellites : gutter politics in the global village -- Computers : Mayor Daley on a disk -- Telecommunications and the new electronic media : the political cocoon
Dimensions
25 cm
Edition
1st ed.
Extent
300 pages
Isbn
9780688067830
Lccn
87033283
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)17232357
  • (OCoLC)ocm17232357
Label
The next hurrah : the communications revolution in American politics, Richard Armstrong
Link
https://archive.org/details/nexthurrahcommun00arms
Publication
Note
Includes index
Bibliography note
Bibliography: p. [290]-292
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. Direct mail. The lazy man's way to riches -- High-tech origami : how direct mail works -- Confessions of a junk-mail junkie -- The goose that laid the golden egg -- pt. 2. The new technologies. Telemarketing : reach out and put the touch on someone -- Cable television : the Trojan horse of Fall River, Massachusetts -- Satellites : gutter politics in the global village -- Computers : Mayor Daley on a disk -- Telecommunications and the new electronic media : the political cocoon
Dimensions
25 cm
Edition
1st ed.
Extent
300 pages
Isbn
9780688067830
Lccn
87033283
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)17232357
  • (OCoLC)ocm17232357

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