The Resource The one-day marketing plan : organizing and completing a plan that works, Roman G. Hiebing Jr. and Scott W. Cooper

The one-day marketing plan : organizing and completing a plan that works, Roman G. Hiebing Jr. and Scott W. Cooper

Label
The one-day marketing plan : organizing and completing a plan that works
Title
The one-day marketing plan
Title remainder
organizing and completing a plan that works
Statement of responsibility
Roman G. Hiebing Jr. and Scott W. Cooper
Creator
Contributor
Subject
Language
eng
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorName
Hiebing, Roman G
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.H518 2004
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Cooper, Scott W
http://library.link/vocab/subjectName
  • Marketing
  • Strategic planning
Label
The one-day marketing plan : organizing and completing a plan that works, Roman G. Hiebing Jr. and Scott W. Cooper
Instantiates
Publication
Note
Includes index
Contents
The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation
Dimensions
28 cm.
Edition
3rd ed.
Extent
xx, 323 p.
Isbn
9780071395229
Isbn Type
(alk. paper)
Lccn
20040056 36
Other physical details
ill.
System control number
(OCoLC)54677554
Label
The one-day marketing plan : organizing and completing a plan that works, Roman G. Hiebing Jr. and Scott W. Cooper
Publication
Note
Includes index
Contents
The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation
Dimensions
28 cm.
Edition
3rd ed.
Extent
xx, 323 p.
Isbn
9780071395229
Isbn Type
(alk. paper)
Lccn
20040056 36
Other physical details
ill.
System control number
(OCoLC)54677554

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