Coverart for item
The Resource The persuaders, directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston

The persuaders, directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston

Label
The persuaders
Title
The persuaders
Statement of responsibility
directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston
Contributor
Subject
Genre
Language
eng
Summary
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics
Member of
Cataloging source
IXA
Characteristic
videorecording
http://bibfra.me/vocab/lite/collectionName
Frontline (Television program)
Credits note
Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli
Language note
Closed-captioned
LC call number
HF5813.U6
LC item number
P48 2004
PerformerNote
Correspondent: Douglas Rushkoff
http://library.link/vocab/relatedWorkOrContributorName
  • Goodman, Barak
  • Goodman, Rachel Dretzin
  • Soenens, Muriel
  • Rushkoff, Douglas
  • Ark Media (Firm)
  • WGBH (Television station : Boston, Mass.)
  • PBS Home Video
Runtime
90
http://library.link/vocab/subjectName
  • Advertising
  • Public relations
  • Marketing
  • Advertising
  • Public relations
  • Marketing
  • Mass media and culture
  • Advertising
  • Marketing
  • Mass media and culture
  • Public relations
  • United States
Technique
live action
Label
The persuaders, directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston
Instantiates
Publication
Note
  • Originally broadcast on Nov. 9, 2004 as a segment of Frontline
  • "This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container
Carrier category
videodisc
Carrier category code
vd
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Contents
A high-concept campaign -- Emotional branding -- "The times they are a-changin'" -- The selling of science -- Give us what we want -- The "narrowcasting" future
Dimensions
4 3/4 in.
Dimensions
other
Extent
1 videodisc (approximately 90 min.)
Governing access note
This title has been purchased with educational public performance rights
Isbn
9780793646852
Media category
video
Media MARC source
rdamedia
Media type code
v
Medium for sound
videodisc
Other control number
841887005159
Other physical details
sound, color
Publisher number
FRL62303
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
  • (OCoLC)59670567
  • (OCoLC)ocm59670567
System details
DVD
Terms governing use
This title has been purchased with educational public performance rights.
Video recording format
DVD
Label
The persuaders, directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston
Publication
Note
  • Originally broadcast on Nov. 9, 2004 as a segment of Frontline
  • "This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container
Carrier category
videodisc
Carrier category code
vd
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Contents
A high-concept campaign -- Emotional branding -- "The times they are a-changin'" -- The selling of science -- Give us what we want -- The "narrowcasting" future
Dimensions
4 3/4 in.
Dimensions
other
Extent
1 videodisc (approximately 90 min.)
Governing access note
This title has been purchased with educational public performance rights
Isbn
9780793646852
Media category
video
Media MARC source
rdamedia
Media type code
v
Medium for sound
videodisc
Other control number
841887005159
Other physical details
sound, color
Publisher number
FRL62303
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
  • (OCoLC)59670567
  • (OCoLC)ocm59670567
System details
DVD
Terms governing use
This title has been purchased with educational public performance rights.
Video recording format
DVD

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