The Resource The profitability test : does your strategy make sense?, Harborne W. Stuart, Jr

The profitability test : does your strategy make sense?, Harborne W. Stuart, Jr

Label
The profitability test : does your strategy make sense?
Title
The profitability test
Title remainder
does your strategy make sense?
Statement of responsibility
Harborne W. Stuart, Jr
Creator
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Stuart, Harborne W.
Index
index present
LC call number
HD30.28
LC item number
.S783 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Business planning
  • Marketing
  • Business planning
  • Marketing
Label
The profitability test : does your strategy make sense?, Harborne W. Stuart, Jr
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Acknowledgements -- Introduction -- Value creation and competition -- Value creation: the foundation of profitability -- Contributed value and unrestricted competition -- Appendix: the mathematics of unrestricted competition -- Willingness-to-pay and economic cost -- Appendi: using decision trees in wtp and economic-cost calculations -- Being better : winning the customer -- Competing for the customer : the value gap advantage -- Customer tastes and profitability -- Appendix: contributed value and value-gap advantages -- Being in demand -- Guaranteed profitability: the power of exclusion -- Appendix: monopoly power and supply/demand reasoning -- Envy is a form of exclusion -- Non-constant marginal costs -- Market-price effects -- Being in demand : guaranteed and potential profitability -- Appendix: supply and demand revisited -- Profitability under unrestricted competition -- Your firm's game -- Buyers and competitors -- Suppliers -- Larger games -- Economic value : relative and subjective -- Changes in the game -- Sustaining profitability -- Strategic moves : changing the game -- Appendix: game matrices for game trees -- Strategic moves : restrictions -- Conclusion: a coherent story -- Notes -- Index
Dimensions
23 cm
Extent
xvi, 207 pages
Isbn
9780262529402
Isbn Type
(pbk. : alk. paper)
Lccn
2016008330
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)946160405
  • (OCoLC)ocn946160405
Label
The profitability test : does your strategy make sense?, Harborne W. Stuart, Jr
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Acknowledgements -- Introduction -- Value creation and competition -- Value creation: the foundation of profitability -- Contributed value and unrestricted competition -- Appendix: the mathematics of unrestricted competition -- Willingness-to-pay and economic cost -- Appendi: using decision trees in wtp and economic-cost calculations -- Being better : winning the customer -- Competing for the customer : the value gap advantage -- Customer tastes and profitability -- Appendix: contributed value and value-gap advantages -- Being in demand -- Guaranteed profitability: the power of exclusion -- Appendix: monopoly power and supply/demand reasoning -- Envy is a form of exclusion -- Non-constant marginal costs -- Market-price effects -- Being in demand : guaranteed and potential profitability -- Appendix: supply and demand revisited -- Profitability under unrestricted competition -- Your firm's game -- Buyers and competitors -- Suppliers -- Larger games -- Economic value : relative and subjective -- Changes in the game -- Sustaining profitability -- Strategic moves : changing the game -- Appendix: game matrices for game trees -- Strategic moves : restrictions -- Conclusion: a coherent story -- Notes -- Index
Dimensions
23 cm
Extent
xvi, 207 pages
Isbn
9780262529402
Isbn Type
(pbk. : alk. paper)
Lccn
2016008330
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)946160405
  • (OCoLC)ocn946160405

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