The Resource The race to 270 : the Electoral College and the campaign strategies of 2000 and 2004, Daron R. Shaw

The race to 270 : the Electoral College and the campaign strategies of 2000 and 2004, Daron R. Shaw

Label
The race to 270 : the Electoral College and the campaign strategies of 2000 and 2004
Title
The race to 270
Title remainder
the Electoral College and the campaign strategies of 2000 and 2004
Statement of responsibility
Daron R. Shaw
Title variation
Electoral College and the campaign strategies of 2000 and 2004
Creator
Subject
Language
eng
Summary
The Electoral College has played an important role in presidential politics since our nation?s founding, but surprisingly little information exists about precisely how it affects campaign strategy. Daron R. Shaw, a scholar who also worked as a strategist in both Bush-Cheney campaigns, has written the first book to go inside the past two presidential elections and reveal how the race to 270 was won?and lost. Shaw?s nonpartisan study lays out how both the Democrats and the Republicans developed strategies to win decisive electoral votes by targeting specific states and media markets. Drawing on
Action
committed to retain for EAST
Cataloging source
E7B
http://library.link/vocab/creatorDate
1966-
http://library.link/vocab/creatorName
Shaw, Daron R.
Illustrations
illustrations
Index
index present
LC call number
JK1976
LC item number
.S53 2006eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/subjectName
  • Political campaigns
  • Electoral college
  • Advertising, Political
  • Communication in politics
  • Presidents
  • Presidents
  • POLITICAL SCIENCE
  • POLITICAL SCIENCE
  • Advertising, Political
  • Communication in politics
  • Electoral college
  • Political campaigns
  • Presidents
  • United States
Label
The race to 270 : the Electoral College and the campaign strategies of 2000 and 2004, Daron R. Shaw
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 213-222) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Bridging the great divide -- What we know (and don't know) about presidential campaigns -- The truth about Electoral College strategies -- Allocating campaign resources across states and media markets -- Measuring the campaign's impact -- Learning from our mistakes -- Appendix 1: Television advertising by media markets, 2000 and 2004 -- Appendix 2: Candidate appearances by media markets, 2000 and 2004 -- Appendix 3: Media markets used in pooled time series analyses, 2000 and 2004
Dimensions
unknown
Extent
1 online resource (xii, 232 pages)
Form of item
online
Isbn
9780226751368
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (OCoLC)646784312
  • (OCoLC)ocn646784312
Label
The race to 270 : the Electoral College and the campaign strategies of 2000 and 2004, Daron R. Shaw
Publication
Bibliography note
Includes bibliographical references (p. 213-222) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Bridging the great divide -- What we know (and don't know) about presidential campaigns -- The truth about Electoral College strategies -- Allocating campaign resources across states and media markets -- Measuring the campaign's impact -- Learning from our mistakes -- Appendix 1: Television advertising by media markets, 2000 and 2004 -- Appendix 2: Candidate appearances by media markets, 2000 and 2004 -- Appendix 3: Media markets used in pooled time series analyses, 2000 and 2004
Dimensions
unknown
Extent
1 online resource (xii, 232 pages)
Form of item
online
Isbn
9780226751368
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (OCoLC)646784312
  • (OCoLC)ocn646784312

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