The Resource The relationship between advertising and promotion in brand strategy, by Roger A. Strang ; with contributions by Robert M. Prentice and Alden G. Clayton

The relationship between advertising and promotion in brand strategy, by Roger A. Strang ; with contributions by Robert M. Prentice and Alden G. Clayton

Label
The relationship between advertising and promotion in brand strategy
Title
The relationship between advertising and promotion in brand strategy
Statement of responsibility
by Roger A. Strang ; with contributions by Robert M. Prentice and Alden G. Clayton
Creator
Subject
Language
eng
Member of
Cataloging source
EEM
http://library.link/vocab/creatorName
Strang, Roger A
Illustrations
illustrations
Index
no index present
LC call number
HF5823
LC item number
.S865
Literary form
non fiction
Series statement
Report / Marketing Science Institute
Series volume
no. 75-119
http://library.link/vocab/subjectName
  • Advertising
  • Brand name products
  • Consumers
  • Motivation research (Marketing)
  • Advertising
  • Brand name products
  • Consumers
  • Motivation research (Marketing)
Label
The relationship between advertising and promotion in brand strategy, by Roger A. Strang ; with contributions by Robert M. Prentice and Alden G. Clayton
Instantiates
Publication
Note
"October 1975."
Bibliography note
Includes bibliographical references (p. 134-136)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
28 cm.
Extent
ix, 138 pages
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
charts
System control number
  • (OCoLC)02029848
  • (OCoLC)ocm02029848
Label
The relationship between advertising and promotion in brand strategy, by Roger A. Strang ; with contributions by Robert M. Prentice and Alden G. Clayton
Publication
Note
"October 1975."
Bibliography note
Includes bibliographical references (p. 134-136)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
28 cm.
Extent
ix, 138 pages
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
charts
System control number
  • (OCoLC)02029848
  • (OCoLC)ocm02029848

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