Borrow it
- African Studies Library
- Alumni Medical Library
- Astronomy Library
- Fineman and Pappas Law Libraries
- Frederick S. Pardee Management Library
- Howard Gotlieb Archival Research Center
- Mugar Memorial Library
- Music Library
- Pikering Educational Resources Library
- School of Theology Library
- Science & Engineering Library
- Stone Science Library
The Resource The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941, James L. Baughman
The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941, James L. Baughman
Resource Information
The item The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941, James L. Baughman represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Boston University Libraries.This item is available to borrow from all library branches.
Resource Information
The item The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941, James L. Baughman represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Boston University Libraries.
This item is available to borrow from all library branches.
- Summary
-
- In the late 1940s, the film, radio, print, and television media enjoyed roughly the same measure of popularity in America. By the 1960s, television's rivals had in effect become secondary services, and Hollywood and radio began to target "sub-groups"--Especially teenagers--to win back a segment of the mass market. The proliferation of VCRs and cable television in the 1980s presented even more challenges to media producers and the first serious threats to network
- Television. This changing landscape of America's major mass media is the subject of The Republic of Mass Culture. James L. Baughman argues that the advent of television had the greatest impact on its established rivals--not, as many have argued, on society itself. Many of TV's competitors--most notably, publishers of newspapers and periodicals--failed to recognize the long-term threats of television. But by capturing the largest share of the mass audience, television
- Gradually forced its competitors to settle for smaller audiences. In the process, television producers indirectly influenced what their rivals produced--including rock music for young radio listeners in the 1950s, and more sexually explicit films, which Hollywood began offering in the late 1960s. The capacity of individual industries to adapt, argues Baughman, not only determined their success or failure but also shaped the content of their products. The Republic of Mass
- Culture presents a lively analysis of the shifting objectives and challenges of the media industries, and offers a corrective to some of the casual generalizations frequently made about their effects on Americans
- Language
- eng
- Extent
- xvii, 257 pages
- Contents
-
- 1. The Voluntary Propagandists
- 2. Americans and Their Mass Media in 1945
- 3. Test Patterns: Television Comes to America, 1945-1955
- 4. The War for Attention: Responding to Television, 1947-1958
- 5. Evenings of Avoidance: Television in the 1960s
- 6. Competing for the Marginal: Television's Rivals, 1958-1970
- 7. Network Television Triumphant, 1970-1981
- 8. The Babel Builders: Television's Rivals, 1970-1990
- 9. The Shrinking Mass: Television and Mass Culture in the 1980s
- Isbn
- 9780801842771
- Label
- The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941
- Title
- The republic of mass culture
- Title remainder
- journalism, filmmaking, and broadcasting in America since 1941
- Statement of responsibility
- James L. Baughman
- Subject
-
- Geschichte 1941-1990
- History
- Mass media
- Mass media -- United States -- History
- Massamedia
- Massamedia
- Massenmedien
- Médias -- États-Unis -- Histoire
- Médias -- États-Unis -- Histoire
- Populaire cultuur
- Populaire cultuur
- Sociologie de la culture
- Televisie
- Televisie
- Télévision -- États-Unis -- Histoire.
- USA
- United States
- Culture de masse -- États-Unis -- Histoire
- Language
- eng
- Summary
-
- In the late 1940s, the film, radio, print, and television media enjoyed roughly the same measure of popularity in America. By the 1960s, television's rivals had in effect become secondary services, and Hollywood and radio began to target "sub-groups"--Especially teenagers--to win back a segment of the mass market. The proliferation of VCRs and cable television in the 1980s presented even more challenges to media producers and the first serious threats to network
- Television. This changing landscape of America's major mass media is the subject of The Republic of Mass Culture. James L. Baughman argues that the advent of television had the greatest impact on its established rivals--not, as many have argued, on society itself. Many of TV's competitors--most notably, publishers of newspapers and periodicals--failed to recognize the long-term threats of television. But by capturing the largest share of the mass audience, television
- Gradually forced its competitors to settle for smaller audiences. In the process, television producers indirectly influenced what their rivals produced--including rock music for young radio listeners in the 1950s, and more sexually explicit films, which Hollywood began offering in the late 1960s. The capacity of individual industries to adapt, argues Baughman, not only determined their success or failure but also shaped the content of their products. The Republic of Mass
- Culture presents a lively analysis of the shifting objectives and challenges of the media industries, and offers a corrective to some of the casual generalizations frequently made about their effects on Americans
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1952-2016
- http://library.link/vocab/creatorName
- Baughman, James L.
- Index
- index present
- LC call number
- P92.U5
- LC item number
- B345 1992
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Mass media
- Massamedia
- Populaire cultuur
- Televisie
- Médias
- Mass media
- Massamedia
- Populaire cultuur
- Televisie
- Télévision
- Culture de masse
- Médias
- Sociologie de la culture
- Massenmedien
- United States
- USA
- Label
- The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941, James L. Baughman
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. The Voluntary Propagandists -- 2. Americans and Their Mass Media in 1945 -- 3. Test Patterns: Television Comes to America, 1945-1955 -- 4. The War for Attention: Responding to Television, 1947-1958 -- 5. Evenings of Avoidance: Television in the 1960s -- 6. Competing for the Marginal: Television's Rivals, 1958-1970 -- 7. Network Television Triumphant, 1970-1981 -- 8. The Babel Builders: Television's Rivals, 1970-1990 -- 9. The Shrinking Mass: Television and Mass Culture in the 1980s
- Dimensions
- 24 cm.
- Extent
- xvii, 257 pages
- Isbn
- 9780801842771
- Isbn Type
- (pbk. : alk. paper)
- Lccn
- 91035777
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
-
- (OCoLC)24590084
- (OCoLC)ocm24590084
- Label
- The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941, James L. Baughman
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. The Voluntary Propagandists -- 2. Americans and Their Mass Media in 1945 -- 3. Test Patterns: Television Comes to America, 1945-1955 -- 4. The War for Attention: Responding to Television, 1947-1958 -- 5. Evenings of Avoidance: Television in the 1960s -- 6. Competing for the Marginal: Television's Rivals, 1958-1970 -- 7. Network Television Triumphant, 1970-1981 -- 8. The Babel Builders: Television's Rivals, 1970-1990 -- 9. The Shrinking Mass: Television and Mass Culture in the 1980s
- Dimensions
- 24 cm.
- Extent
- xvii, 257 pages
- Isbn
- 9780801842771
- Isbn Type
- (pbk. : alk. paper)
- Lccn
- 91035777
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
-
- (OCoLC)24590084
- (OCoLC)ocm24590084
Subject
- Geschichte 1941-1990
- History
- Mass media
- Mass media -- United States -- History
- Massamedia
- Massamedia
- Massenmedien
- Médias -- États-Unis -- Histoire
- Médias -- États-Unis -- Histoire
- Populaire cultuur
- Populaire cultuur
- Sociologie de la culture
- Televisie
- Televisie
- Télévision -- États-Unis -- Histoire.
- USA
- United States
- Culture de masse -- États-Unis -- Histoire
Genre
Member of
Library Locations
-
African Studies LibraryBorrow it771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US42.350723 -71.108227
-
-
Astronomy LibraryBorrow it725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US42.350259 -71.105717
-
Fineman and Pappas Law LibrariesBorrow it765 Commonwealth Avenue, Boston, MA, 02215, US42.350979 -71.107023
-
Frederick S. Pardee Management LibraryBorrow it595 Commonwealth Avenue, Boston, MA, 02215, US42.349626 -71.099547
-
Howard Gotlieb Archival Research CenterBorrow it771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US42.350723 -71.108227
-
-
Music LibraryBorrow it771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US42.350723 -71.108227
-
Pikering Educational Resources LibraryBorrow it2 Silber Way, Boston, MA, 02215, US42.349804 -71.101425
-
School of Theology LibraryBorrow it745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US42.350494 -71.107235
-
Science & Engineering LibraryBorrow it38 Cummington Mall, Boston, MA, 02215, US42.348472 -71.102257
-
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.bu.edu/portal/The-republic-of-mass-culture--journalism/ij-q42z7fmQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.bu.edu/portal/The-republic-of-mass-culture--journalism/ij-q42z7fmQ/">The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941, James L. Baughman</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.bu.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.bu.edu/">Boston University Libraries</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941, James L. Baughman
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.bu.edu/portal/The-republic-of-mass-culture--journalism/ij-q42z7fmQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.bu.edu/portal/The-republic-of-mass-culture--journalism/ij-q42z7fmQ/">The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941, James L. Baughman</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.bu.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.bu.edu/">Boston University Libraries</a></span></span></span></span></div>