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The Resource The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941, James L. Baughman

The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941, James L. Baughman

Creator
Summary
  • In the late 1940s, the film, radio, print, and television media enjoyed roughly the same measure of popularity in America. By the 1960s, television's rivals had in effect become secondary services, and Hollywood and radio began to target "sub-groups"--Especially teenagers--to win back a segment of the mass market. The proliferation of VCRs and cable television in the 1980s presented even more challenges to media producers and the first serious threats to network
  • Television. This changing landscape of America's major mass media is the subject of The Republic of Mass Culture. James L. Baughman argues that the advent of television had the greatest impact on its established rivals--not, as many have argued, on society itself. Many of TV's competitors--most notably, publishers of newspapers and periodicals--failed to recognize the long-term threats of television. But by capturing the largest share of the mass audience, television
  • Gradually forced its competitors to settle for smaller audiences. In the process, television producers indirectly influenced what their rivals produced--including rock music for young radio listeners in the 1950s, and more sexually explicit films, which Hollywood began offering in the late 1960s. The capacity of individual industries to adapt, argues Baughman, not only determined their success or failure but also shaped the content of their products. The Republic of Mass
  • Culture presents a lively analysis of the shifting objectives and challenges of the media industries, and offers a corrective to some of the casual generalizations frequently made about their effects on Americans
Language
eng
Work
Publication
Extent
xvii, 257 pages
Contents
  • 1. The Voluntary Propagandists
  • 2. Americans and Their Mass Media in 1945
  • 3. Test Patterns: Television Comes to America, 1945-1955
  • 4. The War for Attention: Responding to Television, 1947-1958
  • 5. Evenings of Avoidance: Television in the 1960s
  • 6. Competing for the Marginal: Television's Rivals, 1958-1970
  • 7. Network Television Triumphant, 1970-1981
  • 8. The Babel Builders: Television's Rivals, 1970-1990
  • 9. The Shrinking Mass: Television and Mass Culture in the 1980s
Isbn
9780801842771
Instance
Label
The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941
Title
The republic of mass culture
Title remainder
journalism, filmmaking, and broadcasting in America since 1941
Statement of responsibility
James L. Baughman
Creator
Subject
Genre
Language
eng
Summary
  • In the late 1940s, the film, radio, print, and television media enjoyed roughly the same measure of popularity in America. By the 1960s, television's rivals had in effect become secondary services, and Hollywood and radio began to target "sub-groups"--Especially teenagers--to win back a segment of the mass market. The proliferation of VCRs and cable television in the 1980s presented even more challenges to media producers and the first serious threats to network
  • Television. This changing landscape of America's major mass media is the subject of The Republic of Mass Culture. James L. Baughman argues that the advent of television had the greatest impact on its established rivals--not, as many have argued, on society itself. Many of TV's competitors--most notably, publishers of newspapers and periodicals--failed to recognize the long-term threats of television. But by capturing the largest share of the mass audience, television
  • Gradually forced its competitors to settle for smaller audiences. In the process, television producers indirectly influenced what their rivals produced--including rock music for young radio listeners in the 1950s, and more sexually explicit films, which Hollywood began offering in the late 1960s. The capacity of individual industries to adapt, argues Baughman, not only determined their success or failure but also shaped the content of their products. The Republic of Mass
  • Culture presents a lively analysis of the shifting objectives and challenges of the media industries, and offers a corrective to some of the casual generalizations frequently made about their effects on Americans
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1952-2016
http://library.link/vocab/creatorName
Baughman, James L.
Index
index present
LC call number
P92.U5
LC item number
B345 1992
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Mass media
  • Massamedia
  • Populaire cultuur
  • Televisie
  • Médias
  • Mass media
  • Massamedia
  • Populaire cultuur
  • Televisie
  • Télévision
  • Culture de masse
  • Médias
  • Sociologie de la culture
  • Massenmedien
  • United States
  • USA
Label
The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941, James L. Baughman
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. The Voluntary Propagandists -- 2. Americans and Their Mass Media in 1945 -- 3. Test Patterns: Television Comes to America, 1945-1955 -- 4. The War for Attention: Responding to Television, 1947-1958 -- 5. Evenings of Avoidance: Television in the 1960s -- 6. Competing for the Marginal: Television's Rivals, 1958-1970 -- 7. Network Television Triumphant, 1970-1981 -- 8. The Babel Builders: Television's Rivals, 1970-1990 -- 9. The Shrinking Mass: Television and Mass Culture in the 1980s
Dimensions
24 cm.
Extent
xvii, 257 pages
Isbn
9780801842771
Isbn Type
(pbk. : alk. paper)
Lccn
91035777
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)24590084
  • (OCoLC)ocm24590084
Label
The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941, James L. Baughman
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. The Voluntary Propagandists -- 2. Americans and Their Mass Media in 1945 -- 3. Test Patterns: Television Comes to America, 1945-1955 -- 4. The War for Attention: Responding to Television, 1947-1958 -- 5. Evenings of Avoidance: Television in the 1960s -- 6. Competing for the Marginal: Television's Rivals, 1958-1970 -- 7. Network Television Triumphant, 1970-1981 -- 8. The Babel Builders: Television's Rivals, 1970-1990 -- 9. The Shrinking Mass: Television and Mass Culture in the 1980s
Dimensions
24 cm.
Extent
xvii, 257 pages
Isbn
9780801842771
Isbn Type
(pbk. : alk. paper)
Lccn
91035777
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)24590084
  • (OCoLC)ocm24590084

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