The Resource The rhetorics of popular culture : advertising, advocacy, and entertainment, Robert L. Root, Jr

The rhetorics of popular culture : advertising, advocacy, and entertainment, Robert L. Root, Jr

Label
The rhetorics of popular culture : advertising, advocacy, and entertainment
Title
The rhetorics of popular culture
Title remainder
advertising, advocacy, and entertainment
Statement of responsibility
Robert L. Root, Jr
Creator
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Root, Robert L
Index
index present
LC call number
E169.12
LC item number
.R62 1987
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Popular culture
  • Rhetoric
  • Culture populaire
  • Rhétorique
  • Rhétorique
  • Culture populaire
  • Popular culture
  • Rhetoric
  • Rhetorik
  • Volkskultur
  • Rhetorik
  • Volkskultur
  • Geschichte (1930-1986)
  • United States
  • USA
  • USA
Label
The rhetorics of popular culture : advertising, advocacy, and entertainment, Robert L. Root, Jr
Instantiates
Publication
Note
Includes index
Bibliography note
Bibliography: p. [165]-172
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part 1. Preliminaries. The nature of popular culture ; The elements of rhetoric -- Part 2. Rhetoric and advertising. The rhetoric of direct mail: The verbal pitch ; The rhetoric of print advertising: The visual pitch ; The rhetoric of television commercials: The video pitch -- Part 3. Rhetoric and Advocacy. The rhetoric of reviewing: Advocacy, art, and judgment ; The rhetoric of speculaiton: Science and pseudoscience, advocacy and evidence ; The rhetoric of opinion: Advocacy, public affairs, and logic -- Part 4. Rhetoric and entertainment. A listerner's guide to the Rhetoric of popular music ; A viewer's guide to the rhetoric of television ; A reader's guide to the rhetoric of popular fiction
Dimensions
22 cm.
Extent
xiv, 175 pages
Isbn
9780313244032
Isbn Type
(lib. bdg. : alk. paper)
Lccn
86014974
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)13860503
  • (OCoLC)ocm13860503
Label
The rhetorics of popular culture : advertising, advocacy, and entertainment, Robert L. Root, Jr
Publication
Note
Includes index
Bibliography note
Bibliography: p. [165]-172
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part 1. Preliminaries. The nature of popular culture ; The elements of rhetoric -- Part 2. Rhetoric and advertising. The rhetoric of direct mail: The verbal pitch ; The rhetoric of print advertising: The visual pitch ; The rhetoric of television commercials: The video pitch -- Part 3. Rhetoric and Advocacy. The rhetoric of reviewing: Advocacy, art, and judgment ; The rhetoric of speculaiton: Science and pseudoscience, advocacy and evidence ; The rhetoric of opinion: Advocacy, public affairs, and logic -- Part 4. Rhetoric and entertainment. A listerner's guide to the Rhetoric of popular music ; A viewer's guide to the rhetoric of television ; A reader's guide to the rhetoric of popular fiction
Dimensions
22 cm.
Extent
xiv, 175 pages
Isbn
9780313244032
Isbn Type
(lib. bdg. : alk. paper)
Lccn
86014974
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)13860503
  • (OCoLC)ocm13860503

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