The Resource The selling of the President, 1968, by J. McGinniss

The selling of the President, 1968, by J. McGinniss

Label
The selling of the President, 1968
Title
The selling of the President, 1968
Statement of responsibility
by J. McGinniss
Creator
Subject
Genre
Language
eng
Summary
As far back as the first debate with John F. Kennedy in 1960, Nixon had learned, bitterly, the importance of television. And as early as 1966, he had set out to master this new media. One of his first moves in putting together a team for the 1968 campaign was the appointment of seasoned advertising and TV professionals. This book examines that move and the many other considerations that went into Richard M. Nixon's 1968 presidential campaign--at the heart of which was the adroit manipulation and use of television
Biography type
individual biography
Cataloging source
DLC
http://library.link/vocab/creatorName
McGinniss, Joe
Index
no index present
LC call number
E851
LC item number
.M3
Literary form
non fiction
http://library.link/vocab/subjectName
  • Nixon, Richard M.
  • Nixon, Richard
  • Nixon, Richard M.
  • Nixon, Richard M.
  • USA
  • USA
  • Presidents
  • Television in politics
  • Eleição Presidencial
  • Televisão na Politica
  • Présidents
  • Télévision en politique
  • Presidents
  • Television in politics
  • Verkiezingscampagnes
  • Presidentskandidaten
  • Televisie
  • Präsidentenwahl
  • Präsidentenwahl
  • United States
Label
The selling of the President, 1968, by J. McGinniss
Link
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
22 cm
Extent
253 pages
Isbn
9780671270438
Lccn
77092157
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)00032601
  • (OCoLC)ocm00032601
Label
The selling of the President, 1968, by J. McGinniss
Link
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
22 cm
Extent
253 pages
Isbn
9780671270438
Lccn
77092157
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)00032601
  • (OCoLC)ocm00032601

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