The Resource The strategy and tactics of pricing : a guide to profitable decision making, Thomas T. Nagle, Reed K. Holden

The strategy and tactics of pricing : a guide to profitable decision making, Thomas T. Nagle, Reed K. Holden

Label
The strategy and tactics of pricing : a guide to profitable decision making
Title
The strategy and tactics of pricing
Title remainder
a guide to profitable decision making
Statement of responsibility
Thomas T. Nagle, Reed K. Holden
Creator
Contributor
Subject
Language
eng
Summary
Practical in focus and lively in style, the book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Some subjects discussed include costs and their effects on pricing decisions, financial analysis, influencing the purchase decision, and life cycle pricing. Other topics include value-based sales and negotiation, segmented pricing, pricing in the marketing mix, channel strategy, measuring perceived value and price sensitivity, and ethical and legal constraints on pricing. There is an expanded and revised chapter on managing value perceptions and price expectations; and more examples particularly relating to e-commerce
Member of
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorDate
1951-
http://library.link/vocab/creatorName
Nagle, Thomas T.
Index
index present
LC call number
HF5416.5
LC item number
.N34 2002
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Holden, Reed K
http://library.link/vocab/subjectName
  • Pricing
  • Marketing
  • Prijsbeleid
  • Prix
  • Marketing
  • Marketing
  • Pricing
  • Prijsbeleid
  • Preispolitik
Label
The strategy and tactics of pricing : a guide to profitable decision making, Thomas T. Nagle, Reed K. Holden
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Strategic Planning -- 2. Costs -- 3. Financial Analysis -- 4. Customers -- 5. Competition -- 6. Pricing Strategy -- 7. Life Cycle Pricing -- 8. Value-Based Sales and Negotiation -- 9. Segmented Pricing -- 10. Pricing in the Marketing Mix -- 11. Channel Strategy -- 12. Competitive Advantages -- 13. Measuring Perceived Value and Price Sensitivity -- 14. Ethics and the Law
Dimensions
24 cm.
Edition
3rd ed.
Extent
xxi, 398 pages
Isbn
9780130262486
Lccn
2001036857
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)47665300
  • (OCoLC)ocm47665300
Label
The strategy and tactics of pricing : a guide to profitable decision making, Thomas T. Nagle, Reed K. Holden
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Strategic Planning -- 2. Costs -- 3. Financial Analysis -- 4. Customers -- 5. Competition -- 6. Pricing Strategy -- 7. Life Cycle Pricing -- 8. Value-Based Sales and Negotiation -- 9. Segmented Pricing -- 10. Pricing in the Marketing Mix -- 11. Channel Strategy -- 12. Competitive Advantages -- 13. Measuring Perceived Value and Price Sensitivity -- 14. Ethics and the Law
Dimensions
24 cm.
Edition
3rd ed.
Extent
xxi, 398 pages
Isbn
9780130262486
Lccn
2001036857
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)47665300
  • (OCoLC)ocm47665300

Library Locations

  • African Studies LibraryBorrow it
    771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Alumni Medical LibraryBorrow it
    72 East Concord Street, Boston, MA, 02118, US
    42.336388 -71.072393
  • Astronomy LibraryBorrow it
    725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US
    42.350259 -71.105717
  • Fineman and Pappas Law LibrariesBorrow it
    765 Commonwealth Avenue, Boston, MA, 02215, US
    42.350979 -71.107023
  • Frederick S. Pardee Management LibraryBorrow it
    595 Commonwealth Avenue, Boston, MA, 02215, US
    42.349626 -71.099547
  • Howard Gotlieb Archival Research CenterBorrow it
    771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Mugar Memorial LibraryBorrow it
    771 Commonwealth Avenue, Boston, MA, 02215, US
    42.350723 -71.108227
  • Music LibraryBorrow it
    771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Pikering Educational Resources LibraryBorrow it
    2 Silber Way, Boston, MA, 02215, US
    42.349804 -71.101425
  • School of Theology LibraryBorrow it
    745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350494 -71.107235
  • Science & Engineering LibraryBorrow it
    38 Cummington Mall, Boston, MA, 02215, US
    42.348472 -71.102257
  • Stone Science LibraryBorrow it
    675 Commonwealth Avenue, Boston, MA, 02445, US
    42.350103 -71.103784
Processing Feedback ...